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Stay ahead with insights, tips, and the latest trends in programmatic advertising.

Anatomy of an SDK Applovin
Mobile Industry
Tomás Yacachury
Anatomy of an SDK – Episode 3 – AppLovin Exchange

In this third episode, we’ll take a closer look at the “AppLovin” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.

Anatomy of an SDK Vungle
Mobile Industry
Tomás Yacachury
Anatomy of an SDK – Episode 2 – Vungle Exchange

In this second episode, we’ll take a closer look at the “Vungle” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.

Anatomy of an SDK Unity
Mobile Industry
Tomás Yacachury
Anatomy of an SDK – Episode 1 – Unity Exchange

Embark on a captivating adventure as we unravel the mysteries of SDKs, delving into their influence on the creative process. Join us now for an enlightening exploration. Let the investigation begin!

Why Programmatic and Custom Product Pages are a match
Product & Technology
Marina
Why Programmatic and Custom Product Pages are a match

One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.

Introducing Smart App Categories
Product & Technology
Puneet Gupta
Introducing Smart App Categories

With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.

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