Case Studies
Kayzen accelerates mobile growth for a leading European Brand-Performance agency
Check out how Kayzen propelled mobile expansion for a prominent European Agency-Performance
June 27, 2023
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Mobile Industry
Anatomy of an SDK – Episode 1 – Unity Exchange
Embark on a captivating adventure as we unravel the mysteries of SDKs, delving into their influence on the creative process. Join us now for an enlightening exploration. Let the investigation begin!
June 19, 2023
Mobile Industry
To click or not to click, that is no longer the question
The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.
April 4, 2023
Mobile Industry
Why Programmatic and Custom Product Pages are a match
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
January 10, 2023
Mobile Industry
How to take the reins on Retargeting and stop overpaying
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
April 25, 2022
Product & Technology
Introducing Smart App Categories
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
March 28, 2022
Mobile Industry
Why you’re paying too much for Retargeting but don’t have to
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
March 21, 2022
Mobile Industry
A Year of Bold Moves in the Mobile App Industry and What Lies Ahead in 2022
A Look Back at 2021 and Mobile Insights for 2022 from the Kayzen Team In 2021, the mobile marketing industry has been dominated by conversations
December 16, 2021
Mobile Industry
Supply Chain Optimization for Programmatic Advertising: Leveraging Transparency with SPO
Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers
November 29, 2021
Mobile Industry
How to Create a SKAN-Friendly Business Model
Apple has a long history of disrupting existing business models. From the introduction of iTunes to the creation of the smartphone, the tech giant is
October 28, 2021
