One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
A Look Back at 2021 and Mobile Insights for 2022 from the Kayzen Team In 2021, the mobile marketing industry has been dominated by conversations
Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers
Apple has a long history of disrupting existing business models. From the introduction of iTunes to the creation of the smartphone, the tech giant is
In this video we’re going to talk about tortures, endurance and perseverance Transcript: Hey, hey, welcome to my talk, “The Passion of the JavaScript
Advertising is used as means to an end, as said by David Ogilvy, one of the creative masterminds in advertising history: “When I write an
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
Access in-app inventory data and get insights with our free tool: Programmatic Inventory Explorer
