In this second episode, we’ll take a closer look at the “Vungle” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.
Check out how Kayzen propelled mobile expansion for a prominent European Agency-Performance
Embark on a captivating adventure as we unravel the mysteries of SDKs, delving into their influence on the creative process. Join us now for an enlightening exploration. Let the investigation begin!
The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
A Look Back at 2021 and Mobile Insights for 2022 from the Kayzen Team In 2021, the mobile marketing industry has been dominated by conversations
Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers
