Product & Technology
SKADNetwork – Inventory Readiness
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
August 27, 2021
Blog
Menu
Mobile Industry
Bridging the Data Gap in Creative A/B Testing
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
March 22, 2021
Case Studies
Customlytics grows UA campaigns on Kayzen as they outperform largest global DSP
Challenge Customlytics is a Berlin-based full-stack mobile technology and marketing consultancy, solving challenges around everything from mobile tracking, analytics, CRM and deep linking to ASO,
February 4, 2021
Case Studies
PLAYSTUDIOS saw a 42% MoM increase in IAP by in-housing its RTB re-engagement
Challenge PLAYSTUDIOS, developer of award-winning casual casino games for mobile and social platforms, realized the importance of retargeting as part of its in-house marketing strategy.
January 18, 2021
About Kayzen
A Change for the Better
Dear friends, partners and customers, This years’ holiday season is a memorable one, a ‘never-has-it-been-like-this-before’ and a ‘never-will-it-be-like-this-again’ holiday season, as we all realize what
December 28, 2020
Product & Technology
Art of Deployment Optimization
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
November 28, 2020
Mobile Industry
The Contextual Future of Targeting Apple Devices
In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better
October 20, 2020
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s
September 11, 2020
Product & Technology
How We Automated ETL Workflows with Apache Airflow to Receive Faster Results
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
August 31, 2020
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
June 18, 2020
