Stay ahead with insights, tips, and the latest trends in programmatic advertising.
App-to-web is the next big opportunity in performance marketing. Roi Lotan of MediaForce shares insights into scaling lead generation beyond traditional platforms.
Andrew French joins as our new General Manager for Apps & Agencies, bringing decades of experience to drive the next phase of growth.
See how Dentsu and Co-op used Kayzen’s Video+ to run a brand campaign that delivered beyond upper-funnel results with deep user engagement.
How aligning your in-app Video+ content with your ASO keyword and custom product page strategies, creates a virtuous circle of best-performance.
Discover how AdArcade and Kayzen teamed up to deliver a remarkable 12X awareness lift and 570% higher CTR for Albertsons’ O Organics brand.
Discover how incrementality redefines digital marketing measurement, focusing on ad impact over clicks, and its role in optimizing DSP advertising strategies.
Discover how Maniko Nails boosted conversions with Kayzen’s Video+ ads, achieving top ROAS for new customer acquisition.
PLAYSTUDIOS chooses Kayzen to help re-engage its players, leading to significant revenue increases for myVEGAS Slots and myKonami apps.
In this bonus episode, we’re focusing on Chartboost, examining its creative rendering and performance benchmarks. Now, let’s dive into Chartboost Exchange!
Dive into the evolution of Machine Learning within programmatic advertising and navigate the challenges that DSPs encounter today to harness ML and overcome these obstacles.
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