Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Inside kAI Explorer: the AI powered by billions of bid requests that reveals global in-app inventory trends, pricing benchmarks, and supply dynamics—through the lens of Kayzen’s Supply & Partnerships Lead, Tomás Yacachury.
AI powers modern programmatic advertising, yet performance remains difficult to define and explain. Tim Koschella, Kayzen’s CEO, discusses where AI genuinely creates value, where expectations risk outpacing reality, and how human oversight protects both capital and strategy.
Z2A Digital shares how Kayzen’s kAI Explorer helps their team validate reach, pricing, and feasibility before campaigns go live.
Performance is governed by economics, not features. Discover why transparency and controlled execution matter in retargeting.
Liga Stavok scaled UA 6x while maintaining target CPA using Kayzen’s fully managed DSP, combining automation with expert-led campaign execution.
Discover what it takes to build AI agents for structured data at scale in programmatic advertising. Kayzen’s Tomás Yacachury shares key lessons from developing kAI, an AI built to navigate in-app supply, CPM benchmarks, and real-time inventory signals.
Discover how Greggs, Dentsu, and Kayzen drove full-funnel app growth with in-app video, reaching 20M+ users and reducing CPI by 16%.
Meet kAI—Kayzen’s GenAI assistant for programmatic media planning. Get instant, conversational insights into in-app supply, pricing, and reach across 20+ signals. No more waiting for reports.
App-to-web is the next big opportunity in performance marketing. Roi Lotan of MediaForce shares insights into scaling lead generation beyond traditional platforms.
Andrew French joins as our new General Manager for Apps & Agencies, bringing decades of experience to drive the next phase of growth.
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