Mobile Industry
AI-Powered Insights to Optimise Bid Delivery and Unlock More Scale
Discover how Bid Diagnostics, part of kAI Companion, helps you instantly identify why bids drop and understand how to scale your programmatic campaigns.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Mobile Industry
Campaign Planning Should Never Be Driven by Assumptions
Inside kAI Explorer: the AI powered by billions of bid requests that reveals global in-app inventory trends, pricing benchmarks, and supply dynamics—through the lens of Kayzen’s Supply & Partnerships Lead, Tomás Yacachury.
About Kayzen
Building Smarter AI, Without Giving Up Control
AI powers modern programmatic advertising, yet performance remains difficult to define and explain. Tim Koschella, Kayzen’s CEO, discusses where AI genuinely creates value, where expectations risk outpacing reality, and how human oversight protects both capital and strategy.
Case Studies
How Z2A Digital Slashed Media Buying Tasks from Hours to Minutes with kAI Explorer
Z2A Digital shares how Kayzen’s kAI Explorer helps their team validate reach, pricing, and feasibility before campaigns go live.
Retargeting
Retargeting is an economics decision, it is not a feature
Performance is governed by economics, not features. Discover why transparency and controlled execution matter in retargeting.
Case Studies
Liga Stavok scales UA 6x at target CPA with Kayzen’s fully managed programmatic service
Liga Stavok scaled UA 6x while maintaining target CPA using Kayzen’s fully managed DSP, combining automation with expert-led campaign execution.
Mobile Industry
Lessons from building AI agents on structured data in programmatic advertising
Discover what it takes to build AI agents for structured data at scale in programmatic advertising. Kayzen’s Tomás Yacachury shares key lessons from developing kAI, an AI built to navigate in-app supply, CPM benchmarks, and real-time inventory signals.
Case Studies
Full Funnel App Growth with Greggs on In-App Video
Discover how Greggs, Dentsu, and Kayzen drove full-funnel app growth with in-app video, reaching 20M+ users and reducing CPI by 16%.
Product & Technology
From Reports to Real-Time: Introducing kAI, Your GenAI Assistant for In-App Media Planning
Meet kAI—Kayzen’s GenAI assistant for programmatic media planning. Get instant, conversational insights into in-app supply, pricing, and reach across 20+ signals. No more waiting for reports.
Mobile Industry
Beyond the Walled Gardens: Why App-to-Web Is a Game-Changer for Lead Generation
App-to-web is the next big opportunity in performance marketing. Roi Lotan of MediaForce shares insights into scaling lead generation beyond traditional platforms.
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