User Acquisition
A Magnetic UA Strategy for App Growth
How aligning your in-app Video+ content with your ASO keyword and custom product page strategies, creates a virtuous circle of best-performance.
May 15, 2024
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Case Studies
AdArcade and Kayzen Boost Albertsons’ O Organics Performance
Discover how AdArcade and Kayzen teamed up to deliver a remarkable 12X awareness lift and 570% higher CTR for Albertsons’ O Organics brand.
April 19, 2024
Mobile Industry
Incrementality: The future of optimization paradigms?
Discover how incrementality redefines digital marketing measurement, focusing on ad impact over clicks, and its role in optimizing DSP advertising strategies.
February 14, 2024
Case Studies
Maniko Nails accelerated their growth with Kayzen’s Video+ ad solutions
Discover how Maniko Nails boosted conversions with Kayzen’s Video+ ads, achieving top ROAS for new customer acquisition.
December 15, 2023
Case Studies
PLAYSTUDIOS chooses Kayzen as their main retargeting platform
PLAYSTUDIOS chooses Kayzen to help re-engage its players, leading to significant revenue increases for myVEGAS Slots and myKonami apps.
October 18, 2023
Mobile Industry
Anatomy of an SDK – Episode 5 – Chartboost
In this bonus episode, we’re focusing on Chartboost, examining its creative rendering and performance benchmarks. Now, let’s dive into Chartboost Exchange!
September 27, 2023
Mobile Industry
The Evolution of Real-Time Bidding Programmatic Advertising: Challenges and Transformations
Dive into the evolution of Machine Learning within programmatic advertising and navigate the challenges that DSPs encounter today to harness ML and overcome these obstacles.
September 13, 2023
Mobile Industry
Anatomy of an SDK – Episode 4 – Digital Turbine
In this fourth installment, our focus shifts to the Digital Turbine Exchange (DT Exchange), as we examine its approach to rendering creative experience and its performance benchmarks.
August 28, 2023
Case Studies
Global mobile agency partners with Kayzen achieving 40% performance boost for OTT video app
Check out how Kayzen helped a top mobile agency increase OTT video performance by 40%
August 8, 2023
Mobile Industry
Anatomy of an SDK – Episode 3 – AppLovin Exchange
In this third episode, we’ll take a closer look at the “AppLovin” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.
July 27, 2023
