Retargeting
Retargeting is an economics decision, it is not a feature
Performance is governed by economics, not features. Discover why transparency and controlled execution matter in retargeting.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Case Studies
Liga Stavok scales UA 6x at target CPA with Kayzen’s fully managed programmatic service
Liga Stavok scaled UA 6x while maintaining target CPA using Kayzen’s fully managed DSP, combining automation with expert-led campaign execution.
Mobile Industry
Lessons from building AI agents on structured data in programmatic advertising
Discover what it takes to build AI agents for structured data at scale in programmatic advertising. Kayzen’s Tomás Yacachury shares key lessons from developing kAI, an AI built to navigate in-app supply, CPM benchmarks, and real-time inventory signals.
Case Studies
Full Funnel App Growth with Greggs on In-App Video
Discover how Greggs, Dentsu, and Kayzen drove full-funnel app growth with in-app video, reaching 20M+ users and reducing CPI by 16%.
Product & Technology
From Reports to Real-Time: Introducing kAI, Your GenAI Assistant for In-App Media Planning
Meet kAI—Kayzen’s GenAI assistant for programmatic media planning. Get instant, conversational insights into in-app supply, pricing, and reach across 20+ signals. No more waiting for reports.
Mobile Industry
Beyond the Walled Gardens: Why App-to-Web Is a Game-Changer for Lead Generation
App-to-web is the next big opportunity in performance marketing. Roi Lotan of MediaForce shares insights into scaling lead generation beyond traditional platforms.
About Kayzen
Steering Programmatic Forward: Andrew French Joins Kayzen
Andrew French joins as our new General Manager for Apps & Agencies, bringing decades of experience to drive the next phase of growth.
Case Studies
Dentsu Enhances Co-op Summer Footfall with Kayzen’s Video+ Creative
See how Dentsu and Co-op used Kayzen’s Video+ to run a brand campaign that delivered beyond upper-funnel results with deep user engagement.
User Acquisition
A Magnetic UA Strategy for App Growth
How aligning your in-app Video+ content with your ASO keyword and custom product page strategies, creates a virtuous circle of best-performance.
Case Studies
AdArcade and Kayzen Boost Albertsons’ O Organics Performance
Discover how AdArcade and Kayzen teamed up to deliver a remarkable 12X awareness lift and 570% higher CTR for Albertsons’ O Organics brand.
Subscribe to the Kayzen Newsletter
Your Privacy. Protecting your privacy is very important to us. Please review our Privacy Policy in order to better understand our commitment to maintaining your privacy, as well as our use and disclosure of your information.
