Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Liga Stavok scaled UA 6x while maintaining target CPA using Kayzen’s fully managed DSP, combining automation with expert-led campaign execution.
Discover what it takes to build AI agents for structured data at scale in programmatic advertising. Kayzen’s Tomás Yacachury shares key lessons from developing kAI, an AI built to navigate in-app supply, CPM benchmarks, and real-time inventory signals.
Discover how Greggs, Dentsu, and Kayzen drove full-funnel app growth with in-app video, reaching 20M+ users and reducing CPI by 16%.
Meet kAI—Kayzen’s GenAI assistant for programmatic media planning. Get instant, conversational insights into in-app supply, pricing, and reach across 20+ signals. No more waiting for reports.
App-to-web is the next big opportunity in performance marketing. Roi Lotan of MediaForce shares insights into scaling lead generation beyond traditional platforms.
Andrew French joins as our new General Manager for Apps & Agencies, bringing decades of experience to drive the next phase of growth.
See how Dentsu and Co-op used Kayzen’s Video+ to run a brand campaign that delivered beyond upper-funnel results with deep user engagement.
How aligning your in-app Video+ content with your ASO keyword and custom product page strategies, creates a virtuous circle of best-performance.
Discover how AdArcade and Kayzen teamed up to deliver a remarkable 12X awareness lift and 570% higher CTR for Albertsons’ O Organics brand.
Discover how incrementality redefines digital marketing measurement, focusing on ad impact over clicks, and its role in optimizing DSP advertising strategies.
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