School of Programmatic

Empowering mobile performance experts

Kayzen’s School of Programmatic is designed to create empowered decision-makers proficient in managing media budgets and equipped with expertise in Programmatic and In-App advertising. The course empowers you to achieve unparalleled success in Mobile Programmatic through innovative, bespoke training.

More than 100 participants have up-skilled themselves through the School of Programmatic in the past 6 months alone!

Upgrade your programmatic advertising skills alongside industry peers who've already advanced with us.

Elevate Your Programmatic Knowledge

Certified

Earn your stripes in Mobile Programmatic. Get certified, get recognized, get ahead.

Flexible

Learn on your terms. Open Zoom lessons, bespoke, or on-site – we fit your schedule, not the other way around.

Transformative

Lead the digital curve with cutting-edge Programmatic and In-App advertising training.

Certification Courses Available on the School

Kayzen Platform Certification

Seamless onboarding onto the Kayzen platform with live training lessons on Planning and Optimization best practices for Kayzen self-serve users, and bespoke training tailored to the unique needs of non-self-serve users.

Learn essential skills in Campaign Planning, Activation Preparation, and Optimization through engaging lessons

Mobile Programmatic Certification

Empower advertisers and agencies to take control of their media budgets and make informed and intelligent decisions using their knowledge of Programmatic and In-App advertising.

Learn the essentials of mobile programmatic and in-app advertising with our Mobile Programmatic Certification.

Kayzen Platform Certification

Available in the following formats: Open Zoom Lessons and Bespoke Private Lessons.

Bespoke Private Lessons

Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content.

Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom.

Earn a LinkedIn certification to showcase your expertise.

Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.

Open Zoom Lesson

Campaign Planning

Next lesson will be live on April 23 (9AM EST, 3PM CET, 6:30PM IST)

Defining effective KPIs and best practices in selecting creatives, inventory, and audiences best suited for your performance goals.

Open Zoom Lesson

Activation

Next lesson will be live on April 24 (9AM EST, 3PM CET, 6:30PM IST)

Understanding Kayzen’s algorithms and machine learning, and gaining insights into key KPIs and metrics and the Attribution essentials needed for programmatic optimization.

Open Zoom Lesson

Optimization

Next lesson will be live on April 26 (9AM EST, 3PM CET, 6:30PM IST)

Exploring the Trader Tools available in the platform for optimization and learning how to navigate the console dashboard and reporting tools.

Mobile Programmatic Certification

Available in the following formats: Open Zoom Lessons, Bespoke Private Lessons, and On-Site Workshops.

Bespoke Private Lessons

Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content.

Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom. Earn a LinkedIn certification to showcase your expertise.

Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.

On-Site Workshops

Join our intimate 3 to 4-hour mobile programmatic workshop held once every 6 months. Connect with advertisers interested in our Mobile Programmatic Certification, featuring lessons, breakout groups, roundtable discussions, and an ‘Ask Me Anything’ session hosted by Kayzen and industry experts.

Post-event materials include a PDF of the presentation or a printed handout.

Earn a LinkedIn certification to showcase your expertise.

Open Zoom Lesson

Programmatic Fundamentals

Q2 2024 lesson will be live on May 14 (9AM EST, 3PM CET, 6:30PM IST)

Explore the history of programmatic and the key players in the industry, delve into mobile programmatic today, and uncover the benefits of mobile, along with an overview of the life cycle of bid requests.

Open Zoom Lesson

Mobile Supply Essentials

Q2 2024 lesson will be live on May 16 (9AM EST, 3PM CET, 6:30PM IST)

Grasp the essentials of mobile supply, covering key players, monetization types, auction types, creative differences, and supply path optimization.

Open Zoom Lesson

In-App Creatives & Custom Experiences

Q2 2024 lesson will be live on May 21 (9AM EST, 3PM CET, 6:30PM IST)

Dive into the basics of in-app creative experiences, discover the ability to create custom experiences, stay updated on trends, and more!

Open Zoom Lesson

Measurement & Attribution

Q2 2024 lesson will be live on May 23 (9AM EST, 3PM CET, 6:30PM IST)

Gain a high-level overview of attribution and MMP fundamentals in the mobile programmatic space that is crucial for anyone starting their mobile programmatic journey.

Subject Matter Experts

Learn from the Programmatic Pros: Delve into the world of Programmatic and In-App advertising with the Kayzen team’s thought leaders and subject matter experts. Benefit from unparalleled insights and expertise that come from years of experience and deep understanding of the industry’s intricacies.

Marie Makepeace

Trading Desk Team Lead at Kayzen

A seasoned industry expert with over 7 years of industry expertise gained at an Omnichannel DSP, an SSP, and other digital marketing companies. With a profound background in programmatic and digital media, she currently leads the Kayzen trading team and serves as the Product Lead for the School of Programmatic, bringing a wealth of knowledge and insights to our academy sessions

Justin Nield

Creative Solutions Lead at Kayzen

With over 15 years of industry experience, including roles at Amazon, Vungle, Liftoff, and more, Justin is a Creative Leader specializing in crafting interactive mobile experiences. He excels in creating compelling, mobile-first advertising experiences for some of the largest brands in the market.

Tomás Yacachury

Strategic Partnerships Lead at Kayzen

Strategic Partnerships Lead with extensive experience in all things supply-related. After finding the mobile advertising industry back in 2019, Tomás felt at home. His expertise lies in a deep understanding of publisher-side ad monetization stacks and how these impact ad auction dynamics, as well as, how creative rendering can vary between ad exchanges.

Feedback from Our Participants

Rishi Agarwal

Founder & CEO at Geospot Media

Kayzen's School of Programmatic sessions have been eye-opening for our team at GeoSpot Media. The presentations were structured yet concise and the delivery/pace was perfect. Kayzen empowers partners with the knowledge and tools needed to succeed in the dynamic world of programmatic advertising.

Elizabeth Lauer-Lopez

VP, Agency & Partner Integration Success at Singular

Kayzen's certification program on Understanding Mobile Programmatic offered valuable insights for our technical teams, covering the end-to-end journey of bid requests and impression requests to MMPs for attribution. It's essential for anyone in the mobile marketing industry. This training ties all the pieces together.

James Salins

CEO at Redbox Mobile

Kayzen hosted the School of Programmatic at the Redbox Offices, with attendees from our CSMs, Sales, and Devs teams, to learn more about programmatic advertising and DSPs. We found the afternoon highly beneficial, regardless of our prior DSP knowledge. The trainers from Kayzen, David, and Marie, are not only knowledgeable but also made the sessions engaging and fun. I highly recommend this program for upskilling your team in programmatic advertising.

Malachi Rose

VP Growth at Mavan

I highly recommend taking the School of Programmatic course. It packed an astonishing amount of best practices into a couple of quick sessions. We feel empowered to go out and craft bespoke strategies using the platform now!

Join Kayzen’s School of Programmatic

Deepen your knowledge of in-app programmatic advertising by learning from experienced industry leaders through well-structured, practical lessons.

Frequently Asked Questions

How much is the cost of taking the certification courses?

Open Zoom Lessons are free for everyone. Kayzen customers enjoy the added perk of free bespoke private lessons. Non-customers, please reach out for more details.

Is there a commitment needed when taking the courses?

The only commitment required is the time invested in attending the booked lessons.

Can I add this certification to my LinkedIn profile?

Yes, you can. After attending all the lessons required for each certification, our team will contact you to share a quiz that tests your understanding. Upon passing the quiz, we will send you a digital certificate that you can add to your LinkedIn profile.