Q4 2024 lesson will be live on November 12 (9AM EST, 3PM CET, 7:30PM IST)
Defining effective KPIs and best practices in selecting creatives, inventory, and audiences best suited for your performance goals
Empowering mobile performance experts
Kayzen’s School of Programmatic is designed to create empowered decision-makers proficient in managing media budgets and equipped with expertise in Programmatic and In-App advertising. The course empowers you to achieve unparalleled success in Mobile Programmatic through innovative, bespoke training.
More than 100 participants have up-skilled themselves through the School of Programmatic in the past 6 months alone!
Upgrade your programmatic advertising skills alongside industry peers who've already advanced with us.
Certified
Earn your stripes in Mobile Programmatic. Get certified, get recognized, get ahead.
Flexible
Learn on your terms. Open Zoom lessons, bespoke, or on-site – we fit your schedule, not the other way around.
Transformative
Lead the digital curve with cutting-edge Programmatic and In-App advertising training.
Seamless onboarding onto the Kayzen platform with live training lessons on Planning and Optimization best practices for Kayzen self-serve users, and bespoke training tailored to the unique needs of non-self-serve users.
Learn essential skills in Campaign Planning, Activation Preparation, and Optimization through engaging lessons
Empower advertisers and agencies to take control of their media budgets and make informed and intelligent decisions using their knowledge of Programmatic and In-App advertising.
Learn the essentials of mobile programmatic and in-app advertising with our Mobile Programmatic Certification.
Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content.
Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom.
Earn a LinkedIn certification to showcase your expertise.
Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.
Open Zoom Lesson
Q4 2024 lesson will be live on November 12 (9AM EST, 3PM CET, 7:30PM IST)
Defining effective KPIs and best practices in selecting creatives, inventory, and audiences best suited for your performance goals
Open Zoom Lesson
Q3 2024 lesson will be live on November 13 (9AM EST, 3PM CET, 7:30PM IST)
Understanding Kayzen’s algorithms and machine learning, and gaining insights into key KPIs and metrics and the Attribution essentials needed for programmatic optimization.
Open Zoom Lesson
Q3 2024 lesson will be live on November 14 (9AM EST, 3PM CET, 7:30PM IST)
Exploring the Trader Tools available in the platform for optimization and learning how to navigate the console dashboard and reporting tools.
Available in the following formats: Open Zoom Lessons, Bespoke Private Lessons, and On-Site Workshops.
Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content.
Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom. Earn a LinkedIn certification to showcase your expertise.
Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.
Join our intimate 3 to 4-hour mobile programmatic workshop held once every 6 months. Connect with advertisers interested in our Mobile Programmatic Certification, featuring lessons, breakout groups, roundtable discussions, and an ‘Ask Me Anything’ session hosted by Kayzen and industry experts.
Post-event materials include a PDF of the presentation or a printed handout.
Earn a LinkedIn certification to showcase your expertise.
Open Zoom Lesson
Q4 2024 lesson will be live on Nov 19 (9am EST, 3pm CET, 7:30PM IST)
Explore the history of programmatic and the key players in the industry, delve into mobile programmatic today, and uncover the benefits of mobile, along with an overview of the life cycle of bid requests.
Open Zoom Lesson
Q4 2024 lesson will be live on Nov 21 (9am EST, 3pm CET, 7:30PM IST)
Dive into the basics of in-app creative experiences, discover the ability to create custom experiences, stay updated on trends, and more!
Open Zoom Lesson
Q4 2024 lesson will be live on Nov 26 (9am EST, 3pm CET, 7:30PM IST)
Grasp the essentials of mobile supply, covering key players, monetization types, auction types, creative differences, and supply path optimization.
Open Zoom Lesson
Q4 2024 lesson will be live on Nov 28 (9am EST, 3pm CET, 7:30PM IST)
Gain a high-level overview of attribution and MMP fundamentals in the mobile programmatic space that is crucial for anyone starting their mobile programmatic journey.
Learn from the Programmatic Pros: Delve into the world of Programmatic and In-App advertising with the Kayzen team’s thought leaders and subject matter experts. Benefit from unparalleled insights and expertise that come from years of experience and deep understanding of the industry’s intricacies.
Justin Nield
Creative Solutions Lead at Kayzen
With over 15 years of industry experience, including roles at Amazon, Vungle, Liftoff, and more, Justin is a Creative Leader specializing in crafting interactive mobile experiences. He excels in creating compelling, mobile-first advertising experiences for some of the largest brands in the market.
Tomás Yacachury
Strategic Partnerships Lead at Kayzen
Strategic Partnerships Lead with extensive experience in all things supply-related. After finding the mobile advertising industry back in 2019, Tomás felt at home. His expertise lies in a deep understanding of publisher-side ad monetization stacks and how these impact ad auction dynamics, as well as, how creative rendering can vary between ad exchanges.
Rishi Agarwal
Founder & CEO at Geospot Media
Kayzen's School of Programmatic sessions have been eye-opening for our team at GeoSpot Media. The presentations were structured yet concise and the delivery/pace was perfect. Kayzen empowers partners with the knowledge and tools needed to succeed in the dynamic world of programmatic advertising.
Elizabeth Lauer-Lopez
VP, Agency & Partner Integration Success at Singular
Maor Sadra
CEO & Co-Founder at INCRMNTAL
James Salins
CEO at Redbox Mobile
Kayzen hosted the School of Programmatic at the Redbox Offices, with attendees from our CSMs, Sales, and Devs teams, to learn more about programmatic advertising and DSPs. We found the afternoon highly beneficial, regardless of our prior DSP knowledge. The trainers from Kayzen, David, and Marie, are not only knowledgeable but also made the sessions engaging and fun. I highly recommend this program for upskilling your team in programmatic advertising.
Malachi Rose
VP Growth at Mavan
I highly recommend taking the School of Programmatic course. It packed an astonishing amount of best practices into a couple of quick sessions. We feel empowered to go out and craft bespoke strategies using the platform now!
Deepen your knowledge of in-app programmatic advertising by learning from experienced industry leaders through well-structured, practical lessons.
Open Zoom Lessons are free for everyone. Kayzen customers enjoy the added perk of free bespoke private lessons. Non-customers, please reach out for more details.
The only commitment required is the time invested in attending the booked lessons.
Yes, you can. After attending all the lessons required for each certification, our team will contact you to share a quiz that tests your understanding. Upon passing the quiz, we will send you a digital certificate that you can add to your LinkedIn profile.
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