School of Programmatic
Empowering mobile performance experts
Kayzen’s School of Programmatic is designed to create empowered decision-makers proficient in managing media budgets and equipped with expertise in Programmatic and In-App advertising. The course empowers you to achieve unparalleled success in Mobile Programmatic through innovative, bespoke training.
More than 100 participants have up-skilled themselves through the School of Programmatic in the past 6 months alone!
Upgrade your programmatic advertising skills alongside industry peers who’ve already advanced with us.
Elevate Your Programmatic Knowledge
Certified
Earn your stripes in Mobile Programmatic. Get certified, get recognized, get ahead.
Flexible
Learn on your terms. Open Zoom lessons, bespoke, or on-site – we fit your schedule, not the other way around.
Transformative
Lead the digital curve with
cutting-edge Programmatic and
In-App advertising training.
Certification Courses Available on the School
Kayzen Platform Certification
Get seamlessly onboarded to the Kayzen platform with live training sessions covering Planning and Optimization best practices for self-serve users, along with bespoke training tailored to the unique needs of non-self-serve users. Learn essential skills in Campaign Planning, Activation Preparation, and Optimization through engaging lessons
Mobile Programmatic Certification
Learn the essentials of mobile programmatic and in-app advertising to take control of your media budgets, make informed decisions, and drive better campaign performance. Gain the knowledge and skills needed to navigate the programmatic ecosystem with confidence through the Mobile Programmatic Certification.
Advanced Mobile Programmatic Certification
Take your programmatic expertise to the next level with the Advanced Mobile Programmatic Certification. Build on foundational knowledge to master key performance metrics, optimize video demand across exchanges, and implement strong brand safety strategies in the in-app ecosystem.
Kayzen Platform Certification
Available in Open Zoom Lessons and Bespoke Private Lessons.
Bespoke Private Lessons
Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content. Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom. Earn a LinkedIn certification to showcase your expertise.
Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.
Open Zoom lesson
Campaign Planning
Q4 2024 lesson will be live on November 12 (9AM EST, 3PM CET, 7:30PM IST)
Defining effective KPIs and best practices in selecting creatives, inventory, and audiences best suited for your performance goals
Open Zoom lesson
Activation
Q3 2024 lesson will be live on November 13 (9AM EST, 3PM CET, 7:30PM IST)
Understanding Kayzen’s algorithms and machine learning, and gaining insights into key KPIs and metrics and the Attribution essentials needed for programmatic optimization.
Open Zoom lesson
Optimization
Q3 2024 lesson will be live on November 14 (9AM EST, 3PM CET, 7:30PM IST)
Exploring the Trader Tools available in the platform for optimization and learning how to navigate the console dashboard and reporting tools.
Mobile Programmatic Certification
Available in Open Zoom Lessons and Bespoke Private Lessons.
Bespoke Private Lessons
Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content. Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom. Earn a LinkedIn certification to showcase your expertise.
Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.
Open Zoom lesson
Programmatic Fundamentals
Q4 2024 lesson will be live on Nov 19 (9am EST, 3pm CET, 7:30PM IST)
Explore the history of programmatic and the key players in the industry, delve into mobile programmatic today, and uncover the benefits of mobile, along with an overview of the life cycle of bid requests.
Open Zoom lesson
In-App Creatives & Custom Experiences
Q4 2024 lesson will be live on Nov 21 (9am EST, 3pm CET, 7:30PM IST)
Dive into the basics of in-app creative experiences, discover the ability to create custom experiences, stay updated on trends, and more!
Open Zoom lesson
Mobile Supply Essentials
Q4 2024 lesson will be live on Nov 26 (9am EST, 3pm CET, 7:30PM IST)
Grasp the essentials of mobile supply, covering key players, monetization types, auction types, creative differences, and supply path optimization.
Open Zoom lesson
Measurement & Attribution
Q4 2024 lesson will be live on Nov 28 (9am EST, 3pm CET, 7:30PM IST)
Gain a high-level overview of attribution and MMP fundamentals in the mobile programmatic space that is crucial for anyone starting their mobile programmatic journey.
Advanced Mobile Programmatic Certification
Available in Open Zoom Lessons and Bespoke Private Lessons.
Bespoke Private Lessons
Attend tailored on-site or Zoom lessons for your team’s specific needs. Ideal for groups of 4-5 attendees or more, this option offers personalized content. Post-lesson materials include a PDF of the presentation, with a Zoom recording available if the lesson was conducted via Zoom. Earn a LinkedIn certification to showcase your expertise.
Please note that all requests will be reviewed to determine eligibility for our bespoke private lessons. While these sessions are free, they are available to select audiences based on our team’s criteria assessment.
Open Zoom lesson
Mastering Programmatic Metrics
Q1 2025 lesson will be live on March 18 (9AM EST, 3PM CET, 7:30PM IST)
Learn to navigate programmatic’s unparalleled transparency by understanding the key metrics available across the conversion funnel and how they impact campaign performance.
Open Zoom lesson
Navigating Video Rendering Diversity
Q1 2025 lesson will be live on March 20 (9AM EST, 3PM CET, 7:30PM IST)
Integrate video rendering differences into your SPO strategy. Understand the differences between exchanges’ rendering and find the right path for your video demand.
Open Zoom lesson
Brand Safety in Programmatic
Q1 2025 lesson will be live on March 25 (9AM EST, 3PM CET, 7:30PM IST)
Learn how to protect your brand’s reputation, maintain trust, and maximize ROI in the in-app programmatic ecosystem.
Subject Matter Experts
Learn from the Programmatic Pros: Delve into the world of Programmatic and In-App advertising with the Kayzen team’s thought leaders and subject matter experts. Benefit from unparalleled insights and expertise that come from years of experience and deep understanding of the industry’s intricacies.
Tomás Yacachury
Strategic Partnerships Lead at Kayzen
Strategic Partnerships Lead with extensive experience in all things supply-related. After finding the mobile advertising industry back in 2019, Tomás felt at home. His expertise lies in a deep understanding of publisher-side ad monetization stacks and how these impact ad auction dynamics, as well as, how creative rendering can vary between ad exchanges.
Justin Nield
Creative Solutions Lead at Kayzen
With over 15 years of industry experience, including roles at Amazon, Vungle, Liftoff, and more, Justin is a Creative Leader specializing in crafting interactive mobile experiences. He excels in creating compelling, mobile-first advertising experiences for some of the largest brands in the market.
Willian Liu Sanchez
Customer Success Lead at Kayzen
Customer Success Lead with over seven years of ad tech experience and a passion for helping clients grow through programmatic solutions. Willian’s expertise spans mobile user acquisition, retargeting, and branding campaigns, as well as developing new business verticals and aligning cross-functional teams to drive scalable partnerships.
Olga Baranovskaya
Sr. Customer Success Manager at Kayzen
Feedback from Our Participants
Rishi Agarwal
Founder & CEO at Geospot Media
Kayzen’s School of Programmatic sessions have been eye-opening for our team at GeoSpot Media. The presentations were structured yet concise and the delivery/pace was perfect. Kayzen empowers partners with the knowledge and tools needed to succeed in the dynamic world of programmatic advertising.
Elizabeth Lauer-Lopez
VP, Agency & Partner Integration Success at Singular
Kayzen’s certification program on Understanding Mobile Programmatic offered valuable insights for our technical teams, covering the end-to-end journey of bid requests and impression requests to MMPs for attribution. It’s essential for anyone in the mobile marketing industry. This training ties all the pieces together.
Maor Sadra
CEO & Co-Founder at INCRMNTAL
Our team highly appreciated Kayzen’s willingness to educate on the world of programmatic. The presentation, and session, were engaging, and well structured, allowing people with no background and understanding of programmatic advertising to learn principles and terms that would otherwise take weeks to learn independently.
James Salins
CEO at Redbox Mobile
Kayzen hosted the School of Programmatic at the Redbox Offices, with attendees from our CSMs, Sales, and Devs teams, to learn more about programmatic advertising and DSPs. We found the afternoon highly beneficial, regardless of our prior DSP knowledge. The trainers from Kayzen, David, and Marie, are not only knowledgeable but also made the sessions engaging and fun. I highly recommend this program for upskilling your team in programmatic advertising.
Malachi Rose
VP Growth at Mavan
I highly recommend taking the School of Programmatic course. It packed an astonishing amount of best practices into a couple of quick sessions. We feel empowered to go out and craft bespoke strategies using the platform now!
Join Kayzen’s School of Programmatic
Deepen your knowledge of in-app programmatic advertising by learning from experienced industry leaders through well-structured, practical lessons.
Frequently Asked Questions
How much is the cost of taking the certification courses?
Open Zoom Lessons are free for everyone. Kayzen customers enjoy the added perk of free bespoke private lessons. Non-customers, please reach out for more details.
Is there a commitment needed when taking the courses?
The only commitment required is the time invested in attending the booked lessons.
Can I add this certification to my LinkedIn profile?
Yes, you can. After attending all the lessons required for each certification, our team will reach out to share a certification exam that assesses your understanding. Upon passing the test, we will send you a digital certificate that you can add to your LinkedIn profile.
