Mobile-first programmatic DSP

Built to drive growth and performance while providing full transparency and control for marketers in real-time.

Built for Your Success

Leverage Kayzen’s modular platform for full transparency, mobile-focused solutions, and conversion event optimizations tailored to your goals.

Accessible

Navigate with ease using our intuitive, user-centric UI complemented by powerful APIs for flexible access to Kayzen’s robust features.

Intelligent

Leverage powerful out-of-the-box algorithms and machine learning capabilities, fueled by billions of data points to optimize your campaign goals.

Scalable

Reach 1.9B+ unique users across 180 countries through our proprietary server infrastructure and integration with all major mobile in-app inventory sources.

Modular

Built to adapt to diverse use cases for both agencies and direct advertisers, leveraging deep expertise in mobile advertising and real-time bidding.

Flexibility to Power Any Conversion Path

Kayzen’s modular platform adapts to your advertising strategy, supporting seamless app-to-app, app-to-web, web-to-app, and web-to-web campaign flows. Integrated with leading exchanges, we provide access to premium in-app and mobile web inventory globally, ensuring you reach your audience wherever they engage. Whether scaling customer acquisition, driving re-engagement, or optimizing brand performance, Kayzen gives you the flexibility to run campaigns tailored to your goals.

Unlock the Full Potential of Mobile Programmatic Advertising

Explore Kayzen DSP’s powerful features designed to enhance performance and efficiency across your campaigns. From innovative creative formats to advanced data insights, precise audience targeting, and extensive supply access, our platform provides everything you need to achieve your advertising goals.

Creative formats

Kayzen supports all major creative formats, offering you a flexible canvas to promote your app, product, or service. Most ad formats support multiple creative types, providing you a broad range of options for your campaigns.

Video+

Kayzen’s proprietary Video+ format combines the fullscreen video with an interactive end card. This two-stage ad format allows you to run combined upper and down funnel performance campaigns within the same ad impression for enhanced results.

Customizable dashboards & reporting

Kayzen offers intuitive, customizable dashboards with API access, allowing you to track real-time metrics. Enjoy advanced reporting with full transparency, including media costs, CPMs, publisher placements, and log-level data for in-depth analysis.

Data integration & event tracking

Seamlessly integrate with MMPs, DMPs, and CDPs to track attributed and non-attributed events. Gain insights from click- and view-through attribution and in-ad event tracking, while also monitoring assisted installs and post-install events for deeper campaign performance analysis.

Advanced audience creation

Kayzen enables precise audience creation and segmentation using real-time data. Build custom audiences in minutes with our UI tool, and leverage curated third-party audiences for enhanced targeting.

Targeting flexibility

Tailor your targeting with powerful options like whitelisting and blacklisting audiences, IPs, or app bundles. Refine your reach further by targeting device type, OS, carrier, session depth, dayparting, and many more.

Global inventory access

Run ads on hundreds of thousands of publisher apps and sites across 180+ countries with Kayzen’s expansive inventory access. Enjoy unrestricted QPS on major ad exchanges and the flexibility to bring your own supply (BYOS).

kAI Explorer

Plan with confidence before you spend. kAI Explorer gives you instant visibility into app inventory across markets, ad formats, and 20+ other dimensions, helping you validate reach, assess pricing dynamics, and compare opportunities before committing budget, so you can turn real inventory intelligence into planning-ready insights you can confidently share and act on.

kAI Core: Execution intelligence at the core of every campaign

kAI Core is the execution engine that powers Kayzen’s programmatic campaigns. Operating continuously in the background, it combines machine learning and deep neural networks to drive bidding, pacing, and traffic decisions at scale, without requiring direct user interaction. As part of kAI Suite, it ensures intelligence is embedded directly into campaign execution, where performance is won.

Bid Pricing & Auction Execution

kAI Core executes bid pricing decisions in first-price auctions using a suite of advanced deep neural networks (DNN) based conversion prediction and bid shading models. It dynamically determines the optimal bid price required to win impressions while aligning with advertisers’ performance objectives.

Budget Pacing & Spend Control

kAI Core manages budget pacing across campaigns to ensure consistent delivery aligned with performance goals. By controlling spend velocity and traffic allocation, it helps prevent underdelivery, overspend, and inefficient budget usage at scale.

Traffic Filtering & Prioritization

kAI Core evaluates inventory and traffic signals in real time to identify high-value inventory. By prioritizing quality opportunities and deprioritizing low-value impressions, it strengthens campaign reliability while preserving global reach.

Adaptive Execution through Continuous Learning

At its foundation, kAI Core leverages continuously trained deep neural networks that learn from billions of marketplace and performance signals. As conditions shift, the system refines its models , improving bid precision, pacing stability, and traffic selection over time.