Mobile-first programmatic DSP
Built to drive growth and performance while providing full transparency and control for marketers in real-time.
Built for Your Success
Leverage Kayzen’s modular platform for full transparency, mobile-focused solutions, and conversion event optimizations tailored to your goals.
Built for Mobile
Gain access to all major mobile programmatic inventory sources and creative formats, enabling you to connect with the right audiences effectively. With performance-focused algorithms tailored for mobile-specific goals, Kayzen helps you optimize campaigns to deliver impactful results.
Full Transparency at Your Fingertips
Kayzen leverages its intuitive platform for managed clients and offers it to self-service users, providing real-time access to key metrics. Track media costs, CPMs, publisher placements, and more, while accessing log-level data for deeper insights. Optimize campaigns with transparency and precision.
Flexible Event Tracking for Your Goals
Kayzen’s platform enables precise categorization of in-app, web, and in-ad events, offering a clear view of user interactions. Effortlessly filter events by postback type, access organized event lists by source, and integrate seamlessly with widgets tailored for source-specific data analysis.
Accessible
Navigate with ease using our intuitive, user-centric UI complemented by powerful APIs for flexible access to Kayzen’s robust features.
Intelligent
Leverage powerful out-of-the-box algorithms and machine learning capabilities, fueled by billions of data points to optimize your campaign goals.
Scalable
Reach 1.6B+ unique users across 180 countries through our proprietary server infrastructure and integration with all major mobile in-app inventory sources.
Modular
Built to adapt to diverse use cases for both agencies and direct advertisers, leveraging deep expertise in mobile advertising and real-time bidding.
Flexibility to Power Any Conversion Path
Kayzen’s modular platform adapts to your advertising strategy, supporting seamless app-to-app, app-to-web, web-to-app, and web-to-web campaign flows. Integrated with leading exchanges, we provide access to premium in-app and mobile web inventory globally, ensuring you reach your audience wherever they engage. Whether scaling customer acquisition, driving re-engagement, or optimizing brand performance, Kayzen gives you the flexibility to run campaigns tailored to your goals.
Unlock the Full Potential of Mobile Programmatic Advertising
Explore Kayzen DSP’s powerful features designed to enhance performance and efficiency across your campaigns. From innovative creative formats to advanced data insights, precise audience targeting, and extensive supply access, our platform provides everything you need to achieve your advertising goals.
Creative formats
Kayzen supports all major creative formats, offering you a flexible canvas to promote your app, product, or service. Most ad formats support multiple creative types, providing you a broad range of options for your campaigns.
Video+
Kayzen’s proprietary Video+ format combines the fullscreen video with an interactive end card. This two-stage ad format allows you to run combined upper and down funnel performance campaigns within the same ad impression for enhanced results.
Customizable dashboards & reporting
Kayzen offers intuitive, customizable dashboards with API access, allowing you to track real-time metrics. Enjoy advanced reporting with full transparency, including media costs, CPMs, publisher placements, and log-level data for in-depth analysis.
Data integration & event tracking
Seamlessly integrate with MMPs, DMPs, and CDPs to track attributed and non-attributed events. Gain insights from click- and view-through attribution and in-ad event tracking, while also monitoring assisted installs and post-install events for deeper campaign performance analysis.
Advanced audience creation
Kayzen enables precise audience creation and segmentation using real-time data. Build custom audiences in minutes with our UI tool, and leverage curated third-party audiences for enhanced targeting.
Targeting flexibility
Tailor your targeting with powerful options like whitelisting and blacklisting audiences, IPs, or app bundles. Refine your reach further by targeting device type, OS, carrier, session depth, dayparting, and many more.
Global inventory access
Run ads on hundreds of thousands of publisher apps and sites across 180+ countries with Kayzen’s expansive inventory access. Enjoy unrestricted QPS on major ad exchanges and the flexibility to bring your own supply (BYOS).
Inventory Discovery Analytics
Full visibility into the billions of bid requests received daily by Kayzen platform. Analyze inventory by filtering data across multiple dimensions, save views, and pivot for deeper insights to optimize your campaigns.
Machine learning driven optimization for every use case
Auction price prediction
Also known as bid shading, auction price prediction helps determine the optimal bid to win impressions in first-price auctions without overpaying. Kayzen’s Bid Shading model uses machine learning to predict the lowest effective bid, ensuring cost efficiency and maximizing performance.
Optimized campaigns for your goals
Our modular CPX model adapts to optimize any event type—CPI, CPA, mobile web events, and more. This flexible approach enables smarter bidding, optimizes ad spend, and accelerates performance tailored to your specific objectives, supporting efficient scaling while delivering high results.
Brand performance
Kayzen’s ML-driven branding campaigns utilize a nonlinear CPA model, allowing you to capture complex audience patterns, reach broader audiences, and drive stronger results in both scale and engagement.
Smarter retargeting
Kayzen’s retargeting model uses a nonlinear approach to analyze complex user behaviors, offering more accurate insights for campaigns. This advanced modeling enhances targeting precision, helping you re-engage users more effectively.
Creative rotation optimization
Kayzen’s creative rotation algorithm prioritizes top-performing creatives while continuously testing new ones. This ensures your campaigns run the most effective ads while still exploring potential new winners, maximizing performance and adaptability.
Elevate your ad performance with Kayzen’s powerful platform.
