Retargeting
Re-engage, retain, and drive results.
Boost app growth by re-engaging your high-value users through retargeting. Increase retention, conversions, and lifetime value with data-driven strategies that enhance your key performance metrics.
Retarget with high granularity
Through extensive audience segmentation and precise user-level bids to drive more engagement & revenues.
Smart Retargeting
Optimize retargeting with Kayzen’s machine learning models, tailored to meet your unique KPIs. Increase relevance and conversion rates by leveraging data-driven insights that adapt to user behaviors in real-time.
Bespoke Retargeting Setup
Craft your bespoke retargeting setup with Kayzen. Create custom audiences, attribute with VT/CT, measure incrementality, and tailor creatives for targeted, effective campaigns.
Cost-Efficient SaaS Pricing
Save 30-50% on your retargeting spend with our SaaS pricing, which eliminates middleman fees and lets you invest more in media for competitive bidding and higher ROI.
Full Transparency
Enjoy full transparency using data from your bids, wins, and impressions grouped by Publisher App, Exchange, Ad Format, and 30+ more dimensions to deeply understand where your ad spend is going.
Audience Syncing & Customization
Upload first-party data via CSV/API or auto-sync audience data from MMPs. Use our custom audience creator in the UI and generate new audience segments within minutes.
Re-engage Your Users
Reconnect with your audience and drive conversions through data-driven retargeting strategies tailored to maximize results.
Audience Creation
Create targeted campaigns with our flexible audience creation tools. Utilize first-party data for precise targeting or build custom audiences based on user behavior.
Audience Insights
Unlock granular data with the Audience Details Page, including potential reach and user volume, to refine targeting and optimize campaigns.
Granular Targeting
Achieve precision with Kayzen’s granular targeting options. Customize campaigns by location, Smart App Categories, and whitelist or blacklist specific app bundles to connect with your target audience.
Results that Speak for Themselves
Omer Gerzon
Director of Marketing & Growth at Playstudios
Over the past few years, Kayzen has been an important strategic partner for our retargeting activities across different key titles. Leveraging the Kayzen platform allowed us to develop and enhance our retargeting capabilities through self-service and fully managed programmatic retargeting media buying.
Sarit Glassman
User Acquisition Manager at Playstudios
Kayzen has taken our retargeting efforts for ‘myVEGAS Slots’ and ‘myKonami Slots’ to new heights. Their platform, designed for simplicity and efficiency, coupled with their ever-ready support, ensures we not only effectively re-engage our audience but also surpass our retargeting goals. With Kayzen, we’ve found a reliable partner for our retargeting needs.
Case Study
PLAYSTUDIOS chooses Kayzen as their main retargeting platform
PLAYSTUDIOS successfully scaled their retargeting campaigns to a solid six-figure budget, driving significant revenue growth for the myVEGAS Slots and myKonami apps.
Re-engage high-value users, boost retention, and drive measurable growth with data-driven retargeting.
