Redefining video ads
with Video+
Discover, Engage, Convert
Video+ is an industry-leading product that extends video by integrating interactivity and data to enhance performance.
Redefining video ads
Join the leading companies that have already elevated their mobile programmatic advertising game with Video+
The Video+ Difference
Merge your branding and performance campaigns using interactive end cards for targeted engagement and measurable success across the funnel.
Fullscreen & Interactive: get 100% of your audience’s attention
Drive impact using fullscreen mobile in-app inventory turbocharged with interactivity
Re-use proven creative assets
Leverage your existing successful ads with Video+’s capability to adapt and enhance your content for this new format.
Massive Scale: 2Bn Users each month
Video+ integrates across more than 200.000 Apps reaching more than 2Bn users across 180 countries each month
Video+ Explained
Video+ is Kayzen’s proprietary two-stage ad format. It combines the impact and engagement of fullscreen video (= stage 1), with the focus and granular attribution of a traditional performance campaign (= stage 2) – all within the same ad impression. Essentially, for each impression you buy, you get two opportunities to convince the targeted user of the advertised product or service.
Templates
Video+ Experience Modalities
Video+
Template
Quiz
Coupon
Install
Playable
Chat
Read
Gallery
Quiz
Quiz
Engage users with an interactive Quiz to collect valuable responses, enabling smart ad sequencing based on specific answers like age, sex, or product preference. You can also dynamically redirect users to different landing pages or custom product pages based on the responses they give (dynamic segmentation).
Video
Quiz
Coupon
Coupon
Reward user engagement with the Coupon template, allowing them to unveil prizes, discounts and coupons with a swipe. Ideal for D2C and mCommerce to incentivize purchases with time or quantity limited discounts.
Video
Coupon
Install
Install
Maximize the number of touchpoints by combining native OS features such as SKOverlay, with exchange’s rendering features like Dual Endcards, to improve your IPMs and lower your acquisition cost.
- The Video+ Install format can be combined with all other Video+ formats, for example Video + Playable + Install.
Video
Install
Playable
Playable
Brands can create gamified ad experiences that deeply engage users with their product or service. Game developers can use Video+ Playable to expose a preview of their gameplay experience in the ad, giving users a possibility to try before they download the app.
Video
Playable
Chat
Chat
Utilize the Chat Sim template for interactive user-bot dialogues, ideal for lead generation and click-to-call campaigns. Qualify users as valid leads by asking questions with pre-defined or AI generated answer options or use this format to draw prospects into a conversational commerce funnel.
Video
Chat
Read
Read
Leverage the Read template to seamlessly present content in text, image, or video formats. Ideal for D2C brands, mCommerce shops, or leadgen advertisers who can now shorten their conversion funnel by bringing content from their landing page(s) directly into their ad.
Video
Read
Gallery
Gallery
Showcase up to five products in a side-scrolling gallery with the Gallery template. Dynamically pull product images and details for real-time product optimization and track user engagement with custom events.
Video
Gallery
Video+ and Smart Ad Sequencing for an Enhanced User Journey
Employ Video+ in your Smart Ad Sequencing strategy to enhance the precision of your campaigns, allowing for more granular audience segmentation and timely message delivery. This approach, backed by sophisticated machine learning, sharpens each step from initial engagement to final purchase, ensuring meaningful interactions that lead to measurable results.
Success Stories
Achieving your goals, Video+ in action
Case study
Maniko Nails
Kayzen approached us with their Video+ solution for D2C brands. I can say that it has been one of those rare surprises where a new channel you never knew about before is significantly ROAS positive and brings in a constant flow of new, incremental customers. We now deliver more than 10 Million in-app video+ impressions via Kayzen every month in Germany alone.
Georg Blüm
Co-Founder and CMO
Challenge
Maniko Nails aimed to enhance their growth and user acquisition beyond the walled gardens (Meta platforms, Google, TikTok) while ensuring high engagement levels.
Approach
Kayzen’s Video+ format – Utilized Kayzen’s exclusive Video+ ad format to create compelling and engaging video ads.
Smart Ad Sequencing strategy – Implemented a strategic ad sequencing approach to deliver a series of ads in an optimal order, further engaging the audience and strengthening the campaign’s impact.
Targeted campaigns – Concentrated efforts on reaching the ideal demographic with messages tailored to resonate with potential customers.
Impact
The strategic use of Kayzen’s Video+ format and smart ad sequencing proved to be a highly effective combination for MANIKO Nails, resulting in increased user acquisition, heightened engagement, and substantial growth in revenue and market presence.
Testimonials
In Our Clients’ Words: Impressions of Video+ Impact
James Lodge
Director of Mobile at Dentsu
At Dentsu, we’re constantly exploring new avenues that’ll deliver meaningful results for our clients’ campaigns, and Video+ has surpassed our expectations. Our recent adoption of the Video+ Scratch modality for the Coop brand has done more than just capture our audience’s attention, it also boosted registrations for our down-funnel campaigns. The combination of interactivity and data-driven insights has made the Video+ ad format a crucial part of our video advertising strategy
Georg Blümer
Co-Founder & CMO at Maniko Nails
Kayzen approached us with their new Video+ solution for D2C brands in early 2023 and asked if we would be willing to be a pilot customer. Now, 6 months later, I can say that it has been one of those rare surprises where a new channel you never knew about before is significantly ROAS positive and brings in a constant flow of new, incremental customers. We now deliver more than 10 Million in-app video+ impressions via Kayzen every month in Germany alone.
Malachi Rose
VP of Growth at Mavan
As long-standing advertisers across multiple platforms, we constantly seek innovations to enhance our campaign effectiveness. The introduction of Kayzen’s Video+ ad format has been a game-changer. Using the Video+ Quiz, we saw impressive engagement, with a 183% increase in CT CR and a 30% decrease in CPA compared to using normal Interstitial and Rewarded Video ads. Over the campaign’s lifetime, this ad format saved us hundreds of thousands of dollars, boosting our engagement and conversion metrics and dramatically increasing the efficiency of our advertising spend.
Get Started with Video+
Connect with our team to start optimizing every touchpoint in your customer’s journey with Video+
