Truly transparent pricing.

No hidden fees. No hidden margins.

Starter Plan

$1,000 monthly fee

$10,000 included monthly spend
Overage fee $120 per $1000 spend

2.5% billing fee

with a monthly contract

Starter Plan includes:

Retargeting & Re-engagement
Creative testing
Chat support
Creatives: Video, Image, Native
Analytics: Customizable dashboard & reporting (incl. API) and Log level data access
Audiences: Advanced Audience Ingestion, Creation and Segmentation

Pro Plan

$4,500 monthly fee

$50,000 included monthly spend
Overage $1,000 fee per $10,000 spend

2.5% billing fee

with a quarterly contract*

Everything in the Starter Plan, plus:

Ongoing Training Sessions
Dedicated Video Call & Email Support
Creatives: HTML (incl. Playables, DCO, Rich Media)
Algorithms: CPI, CPA goals, Bid Shading, Creative Rotation
Audiences: Curated 3rd party audiences
User-acquisition
Advanced Inventory Discovery

Enterprise Plan

$15,000 monthly fee

$200,000 included monthly spend Overage $750 fee per $10,000 spend

0-2.5% billing fee

with an annual contract**

Everything in the Pro Plan, plus:

For media spend that exceeds $4 million dollars annually, please contact us about Custom Plans.

*Starter, Pro, and Enterprise Plan fees are prepaid monthly, quarterly, and annually respectively. Billing Fees, Media Spend, and Overage Fees are paid monthly at the end of each month.
**Enterprise Plan Billing Fees are 2.5% unless direct billing with an exchange is enabled. If so, then the Billing Fee is 0%.

Save on middleman fees and invest more in working media

Compare Kayzen to Other Options

WHAT’S YOUR MONTHLY PROGRAMMATIC SPEND?

$10K
$50K
$200K
$500K
$1M

Kayzen

Working media ⓘ

$180,375

Service Fees

$19,625

Legacy Self-Serve DSP*

Managed DSP**

Legacy Self-Serve DSP*

Managed DSP**

With Kayzen you get…

12,73% more working media for the same budget

50,31% more working media for the same budget

50,94% less in middleman fees

75,47% less in middleman fees

ⓘ Working media is the portion of your media budget actually paid to publishers without ad tech margins.
Ad platforms typically don’t have transparent margins and can take between 30-70% of the budget in ad tech fees.
*Legacy Self-Serve DSPs examples: The Trade Desk, MediaMath, Appreciate
**Managed DSPs examples: Liftoff, Moloco, Adikteev

All pricing plans cover the programmatic essentials,
with room to grow.

Transparency
and control

Flexible contracts to
meet your needs

Dedicated
online support

We Work for You

All Kayzen plans include:

Versatile Use Cases

Everything you need to master retargeting and reengagement, user acquisition, creative testing, and awareness building.

Algorithm Optimization

Get granular insights with CPM (bid shading) and CPC optimization. Business and enterprise plans can set CPA goals and bring their own algorithms.

Creative Format Testing

Understand what works with video and image testing for all plans and native HTML (incl. playables, native, DCO, rich media) testing for business and enterprise plans.

Audiences

Benefit from advanced audience ingestion, creation and segmentation. Business and enterprise plans can integrate curated 3rd party audiences.

Tracking & Attribution

Configure click and view-through attribution with your MMP, and see a transparent breakdown of both. Analyze assisted installs and in-app events through our self-attribution model.

Targeting

Benefit from whitelisting & blacklisting by audiences, IP address, app bundles, device & connection type, OS, Carrier, dayparting + many more dimensions.

Data Integrations

All plans include data integrations via your MMP or CDP. Attributed and non-attributed events can also be ingested via those integrationsI. Business and enterprise plans leverage DMP integration (3rd party data), in-ad events tracking (e.g., playable interaction), and DCO product data (dynamic creative optimization).

Supply Access

Leverage Kayzen’s global inventory access through data centers in APAC, EMEA, and the US. No QPS limitation on more than 30 Exchanges and Direct Publishers (+PMPs). Business and enterprise plans can bring their own supply.

Data Analytics

Build customizable dashboards and reports (including via API), and access log-level data. See impression estimates in the UI based on inventory and audience targeting.

More than just a platform

We’re on a mission to empower savvy marketers like you to understand and optimize your media spending, and we do this while charging less than legacy or managed service DSPs.

Our customer care team is here to onboard you, share best practices, and give you the tools to successfully bring mobile programmatic in-house.

You also get detailed help documentation, regularly released resources, and training to venture into the future of mobile advertising with confidence.

*Dedicated video calls and email support as well as ongoing training sessions for business and enterprise clients.

FAQ

What is the difference between the three different kinds of platform fees?

Kayzen’s SaaS fees consist of 3 types of fees: Platform Fee, Overage Fee, and Billing Fee. The platform fee is payable each billing period (monthly, quarterly, or annually) regardless of usage. Kayzen’s SaaS plans each include a certain volume of monthly media spend. If the advertiser exceeds the included amount in a given month, Kayzen charges an overage fee. The overage fee is changed in increments as media spend increases. For example, with the Starter Plan, an advertiser will be charged $120 as soon as its media spend exceeds $10,000. They will not be charged anymore overage fees so long as media spend remains below $11,000, but another $120 will be charged as soon as it exceeds this amount. Finally a billing fee of 2.5% is also applied to the media spend to cover Kayzen’s cost acting as a financial intermediary with exchanges. If an advertiser has direct billing with an exchange, this fee is waived.

What are the payment terms?

Kayzen’s payment terms are Net 15.

How does media spend work?

Kayzen extends a credit line for the level of media spend included in your plan. We ask for a small security deposit upfront to cover this. We then invoice you at the end of each month for your media spend, unless you have direct billing with an exchange. In this case, you will be billed by the exchange directly.

Does Kayzen pricing influence bid prices?

Kayzen’s SaaS pricing has no impact on campaign bid prices. It is charged separately from media spend in the platform, meaning that the bids and optimization goals you implement in the UI are the actual bids (or optimized bids) sent in response to bid requests. There are no hidden margins in the UI that result in actual bids being less than displayed in the UI.