Maximize value, minimize waste.

Start Plan

$1,250/month

Monthly term

Up to $10,000 ad spend/month
Overage: 15% for each $ spent above $10,000

Start Plan includes:

App-to-App, App-to-Web, Web-to-App, Web-to-Web conversion paths
Video, image, native
Customizable dashboard and reports (incl API)
Advanced audience ingestion, creation, and segmentation
No QPS limitation on all ad exchange integrations (+ PMPs)
CPM (bid shading) and CPC optimizations
Live chat support
School of Programmatic courses

Compare plans

	Starter	Pro	Enterprise
Conversion Paths
App-to-App
App-to-Web
Web-to-App
Web-to-Web
Creative
Video, image, native
HTML (incl. Playables, Rich Media)
Video+
Data & Analytics
Customizable dashboard and reports (incl. API)
Log level data access
Inventory discovery dashboard
Market price prediction (basic)
Market price prediction (advanced)
Audiences
Advanced audience ingestion, creation, and segmentation
Audience size monitoring
Probabilistic audiences
DMP integration (3rd party data)
Curated custom audiences
Inventory Access
Global mobile app & web inventory access: APAC, EMEA, Americas
No QPS limitation on all ad exchange integrations (+ PMPs)
BYOS - Bring your own supply
Machine Learning & AI Optimization
CPM (bid shading) and CPC optimization
CPI goals
CPA goals
Smart creative rotation
Inventory GenAI Assistant (BETA)
BYOA - Bring your own algorithm
Attribution & Events
MMP, CDP, or API ingested attributed and non-attributed events
Click- and view-through attribution
Configurable assisted install & post-install events
In-ad events tracking (e.g., Video+, playable interaction, VTR)
Targeting
Whitelisting & blacklisting: audiences, IP address, app bundles, websites, placements
Smart App Categories
Device & connection type, OS, carrier, dayparting, session depth, + many more
Traffic Quality Management
Blocking of high risk IPs and Device IDs
Rejected installs monitoring
Bespoke anti-fraud algorithms
Admin
User roles & rights management (Basic)
Advanced API access
User roles & rights management (Advanced)
Whitelabel & advanced configurations
Service, Support, & Resources
API & user interface documentation
Live chat support
School of Programmatic courses
Managed campaign service (OPTIONAL)
Dedicated video call & email support
Ongoing training sessions

See all features

Service Models

At Kayzen, we understand that every team has different needs and resources for managing their mobile programmatic campaigns. Whether you prefer full control with self-serve, the convenience of managed service, or a hybrid approach, we offer flexible service models to fit your team’s goals.

Self-serve

Gain full control of your campaigns via Kayzen’s Dashboard or API, with full setup support and ongoing help available from our customer success team.

Managed service

We handle everything from campaign setup to optimization, creative management, audience creation, and third-party integrations, ensuring end-to-end management.

Maximize your budget

Save on middleman fees and allocate more toward working media. Use our pricing calculator to compare Kayzen’s transparent, cost-efficient Saas pricing with other platforms and see how much more you can invest in working media to drive campaign performance.

What's your monthly programmatic spend?

$10K
$50K
$200K
$500K
$1M

Kayzen

Working media ⓘ

$180,375

Service Fees

$19,625

Legacy Self-Serve DSP*

Managed DSP**

Legacy Self-Serve DSP*

Managed DSP**

With Kayzen you get…

12,73% more working media for the same budget

50,31% more working media for the same budget

50,94% less in middleman fees

75,47% less in middleman fees

ⓘ Working media is the portion of your media budget actually paid to publishers without ad tech margins.
Ad platforms typically don’t have transparent margins and can take between 30-70% of the budget in ad tech fees.
*Legacy Self-Serve DSPs examples: The Trade Desk, MediaMath, Appreciate
**Managed DSPs examples: Liftoff, Moloco, Adikteev

Frequently Asked Questions

What is the difference between the three different kinds of platform fees?

Kayzen’s SaaS fees consist of 3 types of fees: Platform Fee, Overage Fee, and Billing Fee. The platform fee is payable each billing period (monthly, quarterly, or annually) regardless of usage. Kayzen’s SaaS plans each include a certain volume of monthly media spend. If the advertiser exceeds the included amount in a given month, Kayzen charges an overage fee. The overage fee is changed in increments as media spend increases. For example, with the Starter Plan, an advertiser will be charged $120 as soon as its media spend exceeds $10,000. They will not be charged anymore overage fees so long as media spend remains below $11,000, but another $120 will be charged as soon as it exceeds this amount. Finally a billing fee of 2.5% is also applied to the media spend to cover Kayzen’s cost acting as a financial intermediary with exchanges. If an advertiser has direct billing with an exchange, this fee is waived.

What are the payment terms?

Kayzen’s payment terms are Net 15.

How does media spend work?

Kayzen extends a credit line for the level of media spend included in your plan. We ask for a small security deposit upfront to cover this. We then invoice you at the end of each month for their media spend, unless you have direct billing with an exchange. In this case, you will be billed by the exchange directly.

Does Kayzen pricing influence bid prices?

Kayzen’s SaaS pricing has no impact on campaign bid prices. It is charged separately from media spend in the platform, meaning that the bids and optimization goals you implement in the UI are the actual bids (or optimized bids) sent in response to bid requests. There are no hiding margins in the UI that result in actual bids being less than displayed in the UI.