The programmatic advertising industry is evolving faster than ever. AI, privacy changes, and shifting service models are redefining how app developers and agencies grow their businesses. As brands demand greater transparency and flexibility, Kayzen is scaling to meet that demand—starting with the addition of Andrew French as our new General Manager for Apps & Agencies.
“I always evaluate an opportunity through the lens of people, product, and performance—and Kayzen delivers on all three,” says Andrew. With decades of experience navigating mobile’s biggest disruptions, from UDID tracking to ATT, he has helped brands adapt, scale, and win in this dynamic industry. Now, he’s bringing that expertise to Kayzen to lead our next phase of growth.
Why Kayzen, Why Now?
For Andrew, joining Kayzen was an easy decision. “Kayzen has built a strong and high-performing product. The technology speaks for itself, but what really excites me is the opportunity to scale it further—meeting the evolving needs of app developers and agencies in a changing landscape.”
Kayzen has always championed transparency and direct access, offering a better alternative to black-box solutions. With advertisers demanding more control over their campaigns, technology, and data, the company is uniquely positioned to help brands take ownership of their programmatic success.
“We built Kayzen on the belief that advertisers should have full transparency and control over their campaigns, technology, and data,” says Tim Koschella, Kayzen’s CEO. “Andrew’s leadership will help us strengthen that vision—enhancing how we support app developers and agencies while staying true to our core mission.”
Where the Industry is Headed
The programmatic ecosystem is shifting fast, and Andrew is particularly interested in how AI is reshaping ad-funded content and supply-side monetization.
“Right now, users search for information, click through to publishers, and see ads. But as AI-driven summaries reduce the need for clicks, we could see fewer site visits, declining ad impressions, and major shifts in how publishers monetize.”
While some verticals will feel the impact, app inventory—especially in gaming—remains a strong, engaged environment for advertisers. Regardless of these industry shifts, Andrew believes one thing remains constant:
“Those who listen to their customers and solve real problems will always come out ahead.”
For Kayzen, that means continuing to empower our customers with full transparency, robust campaign performance, and complete control—while ensuring that agencies and app developers have the tools and flexibility they need to scale.
Where’s Andrew?
Andrew will be at the App Promotion Summit London and MAU Vegas, meeting with industry leaders and reconnecting with partners. Want to discuss the future of programmatic, how Kayzen can help you scale, or just say hi? Connect with him on LinkedIn or reach out via email.
