Case Studies
Validating Incrementality in Retargeting with Lovoo
LOVOO is one of the most popular dating apps across Europe with a focus on countries such as Germany, Austria, Switzerland, Italy, Spain, France as
LOVOO is one of the most popular dating apps across Europe with a focus on countries such as Germany, Austria, Switzerland, Italy, Spain, France as
2014 and 2015 were the “hype years” of Mobile RTB. It was believed to be the “hot new thing” and the future of mobile
The beginnings (2008) Mobile advertising didn’t really get started until the first smartphones hit the market in 2008. Eyeballs staring at mobile screens meant new
Today is one of those days that I will remember for the rest of my life. When you start something new, it usually all
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The latest in programmatic R&D – no spam, obviously.