Product & Technology
How We Automated ETL Workflows with Apache Airflow to Receive Faster Results
ETL pipelines are one of the most commonly used day-to-day process workflows in a majority of IT companies today.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
Product & Technology
Large Scale Low Latency System Design: A Journey Towards & Beyond Million QPS
We had some good learning from others and from our past experience that helped us to make good decisions.
Case Studies
Using Hyperlocal Targeting In Campaigns With Pink Triangle Press
Pink Triangle Press grew its spend by 7X and maintained a healthy performance in terms of registration and GuySpy+ subscription rate since they started using Kayzen.
About Kayzen
Using Ads For The Better Good During COVID19
We did a brainstorming in the team on how we can contribute by using our platform and fighting the virus from expanding in developing countries.
About Kayzen
7 Top Tips That Will Assist You Staying Productive While Working From Home
In today’s competitive world, teamwork is not a buzzword. It is a necessity. I am glad that in Kayzen, we have such a great team that supports each other in this uneasy situation.
Product & Technology
Video Ad exchanges’ SDK: UI and behavior
As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting
About Kayzen
Programmatic In-Housing: Onwards and Upwards with our $ 4M+ funding round!
In January 2019, we announced the official launch of Kayzen, the world’s first in-house bidder™ custom-built for mobile advertisers. Today, one year later, we are proud
Case Studies
Validating Incrementality in Retargeting with Lovoo
Thanks to the unmatched transparency and control enabled by Kayzen, LOVOO validated and quantified the impact of retargeting their existing user base.
Product & Technology
Beyond Stigma – 5 Myths About Mobile RTB Debunked (Video)
The ecosystem and technology just wasn’t there yet. A couple of years have passed and the mobile RTB ecosystem and mobile advertising evolved. A lot.
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