Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Thanks to the unmatched transparency and control enabled by Kayzen, LOVOO validated and quantified the impact of retargeting their existing user base.
The ecosystem and technology just wasn’t there yet. A couple of years have passed and the mobile RTB ecosystem and mobile advertising evolved. A lot.
It wasn’t until around 2012, that performance-based mobile advertising really took off and turned the market into hyper growth.
Today is one of those days that I will remember for the rest of my life. When you start something new, it usually all
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