Stay ahead with insights, tips, and the latest trends in programmatic advertising.
The key is to optimize everything. Digital marketers around the world are rallying around that message – and that increasingly includes SPO.
IDFA isn’t the be-all and end-all of mobile marketing optimization. I repeat, mobile marketers can still optimize their ad spend without IDFA.
The title is a reference to a Mel Gibson’s movie about torture and the comparison is that being a JavaScript developer does feel like torture sometimes.
Incrementality in advertising refers to generating sales results that would not have happened if it was not for the advertising activities.
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
The CPI and CPA achieved through Kayzen are now about 50% lower than what Customlytics used to achieve on the legacy DSP, while spending a USD four-digit daily ad budget.
One of the largest gains PLAYSTUDIOS saw in performance was the increase in the number of returning users MoM while reaching ROAS within an average of only 120 days.
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the SLA commitments.
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