Stay ahead with insights, tips, and the latest trends in programmatic advertising.
In this fourth installment, our focus shifts to the Digital Turbine Exchange (DT Exchange), as we examine its approach to rendering creative experience and its performance benchmarks.
Check out how Kayzen helped a top mobile agency increase OTT video performance by 40%
In this third episode, we’ll take a closer look at the “AppLovin” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.
In this second episode, we’ll take a closer look at the “Vungle” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.
Learn how Kayzen accelerated a prominent agency’s mobile growth with performance advertising and seamlessly Integrated solutions.
Embark on a captivating adventure as we unravel the mysteries of SDKs, delving into their influence on the creative process. Join us now for an enlightening exploration. Let the investigation begin!
The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
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