Advertising is used as means to an end, as said by David Ogilvy, one of the creative masterminds in advertising history: “When I write an
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
Challenge Customlytics is a Berlin-based full-stack mobile technology and marketing consultancy, solving challenges around everything from mobile tracking, analytics, CRM and deep linking to ASO,
Challenge PLAYSTUDIOS, developer of award-winning casual casino games for mobile and social platforms, realized the importance of retargeting as part of its in-house marketing strategy.
Dear friends, partners and customers, This years’ holiday season is a memorable one, a ‘never-has-it-been-like-this-before’ and a ‘never-will-it-be-like-this-again’ holiday season, as we all realize what
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
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