Challenge Customlytics is a Berlin-based full-stack mobile technology and marketing consultancy, solving challenges around everything from mobile tracking, analytics, CRM and deep linking to ASO,
Challenge PLAYSTUDIOS, developer of award-winning casual casino games for mobile and social platforms, realized the importance of retargeting as part of its in-house marketing strategy.
Dear friends, partners and customers, This years’ holiday season is a memorable one, a ‘never-has-it-been-like-this-before’ and a ‘never-will-it-be-like-this-again’ holiday season, as we all realize what
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
I have recently worked on designing a large scale low latency system that can handle a million & more requests per second with 99 percentile latency
Pink Triangle Press is Canada’s leading gay and lesbian media organization. Our partnership started a year ago in February 2019 with user acquisition campaigns for
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