Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers
Apple has a long history of disrupting existing business models. From the introduction of iTunes to the creation of the smartphone, the tech giant is
In this video we’re going to talk about tortures, endurance and perseverance Transcript: Hey, hey, welcome to my talk, “The Passion of the JavaScript
Advertising is used as means to an end, as said by David Ogilvy, one of the creative masterminds in advertising history: “When I write an
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
Challenge Customlytics is a Berlin-based full-stack mobile technology and marketing consultancy, solving challenges around everything from mobile tracking, analytics, CRM and deep linking to ASO,
Challenge PLAYSTUDIOS, developer of award-winning casual casino games for mobile and social platforms, realized the importance of retargeting as part of its in-house marketing strategy.
Dear friends, partners and customers, This years’ holiday season is a memorable one, a ‘never-has-it-been-like-this-before’ and a ‘never-will-it-be-like-this-again’ holiday season, as we all realize what
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
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The latest in programmatic R&D – no spam, obviously.
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