Stay ahead with insights, tips, and the latest trends in programmatic advertising.
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
The Kayzen Team looks back at 2021 and provides mobile app insight and predictions for 2022. Learn more about what lies ahead in 2022.
The key is to optimize everything. Digital marketers around the world are rallying around that message – and that increasingly includes SPO.
IDFA isn’t the be-all and end-all of mobile marketing optimization. I repeat, mobile marketers can still optimize their ad spend without IDFA.
The title is a reference to a Mel Gibson’s movie about torture and the comparison is that being a JavaScript developer does feel like torture sometimes.
Incrementality in advertising refers to generating sales results that would not have happened if it was not for the advertising activities.
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
The CPI and CPA achieved through Kayzen are now about 50% lower than what Customlytics used to achieve on the legacy DSP, while spending a USD four-digit daily ad budget.
One of the largest gains PLAYSTUDIOS saw in performance was the increase in the number of returning users MoM while reaching ROAS within an average of only 120 days.
A mobile-first DSP built to
democratize programmatic advertising.
Product
About
Legal
Newsletter
