Mobile Industry
To click or not to click, that is no longer the question
The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.
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Product & Technology
Why Programmatic and Custom Product Pages are a match
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
Mobile Industry
How to take the reins on Retargeting and stop overpaying
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
Product & Technology
Introducing Smart App Categories
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
Mobile Industry
Why you’re paying too much for Retargeting but don’t have to
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
About Kayzen
A Year of Bold Moves in the Mobile App Industry and What Lies Ahead in 2022
The Kayzen Team looks back at 2021 and provides mobile app insight and predictions for 2022. Learn more about what lies ahead in 2022.
Mobile Industry
Supply Chain Optimization for Programmatic Advertising: Leveraging Transparency with SPO
The key is to optimize everything. Digital marketers around the world are rallying around that message – and that increasingly includes SPO.
Mobile Industry
How to Create a SKAN-Friendly Business Model
IDFA isn’t the be-all and end-all of mobile marketing optimization. I repeat, mobile marketers can still optimize their ad spend without IDFA.
Product & Technology
The Passion of the JavaScript Developer
The title is a reference to a Mel Gibson’s movie about torture and the comparison is that being a JavaScript developer does feel like torture sometimes.
Mobile Industry
Can You Reach Absolute Incrementality with Your Paid Marketing?
Incrementality in advertising refers to generating sales results that would not have happened if it was not for the advertising activities.
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