Stay ahead with insights, tips, and the latest trends in programmatic advertising.
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
ETL pipelines are one of the most commonly used day-to-day process workflows in a majority of IT companies today.
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
We had some good learning from others and from our past experience that helped us to make good decisions.
Pink Triangle Press grew its spend by 7X and maintained a healthy performance in terms of registration and GuySpy+ subscription rate since they started using Kayzen.
We did a brainstorming in the team on how we can contribute by using our platform and fighting the virus from expanding in developing countries.
In today’s competitive world, teamwork is not a buzzword. It is a necessity. I am glad that in Kayzen, we have such a great team that supports each other in this uneasy situation.
As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting
In January 2019, we announced the official launch of Kayzen, the world’s first in-house bidder™ custom-built for mobile advertisers. Today, one year later, we are proud
A mobile-first DSP built to
democratize programmatic advertising.
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