

A Change for the Better
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the SLA commitments.
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
ETL pipelines are one of the most commonly used day-to-day process workflows in a majority of IT companies today.
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
We had some good learning from others and from our past experience that helped us to make good decisions.
Pink Triangle Press grew its spend by 7X and maintained a healthy performance in terms of registration and GuySpy+ subscription rate since they started using Kayzen.
We did a brainstorming in the team on how we can contribute by using our platform and fighting the virus from expanding in developing countries.
In today’s competitive world, teamwork is not a buzzword. It is a necessity. I am glad that in Kayzen, we have such a great team that supports each other in this uneasy situation.
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