In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
I have recently worked on designing a large scale low latency system that can handle a million & more requests per second with 99 percentile latency
Pink Triangle Press is Canada’s leading gay and lesbian media organization. Our partnership started a year ago in February 2019 with user acquisition campaigns for
COVID19 outburst started a global pandemic causing countries to close borders, businesses to either close or go on an accelerating digital transformation process to stay
Having worked from home for three weeks so far, we don’t know when it will come to an end. Though we all hope it will
As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting
In January 2019, we announced the official launch of Kayzen, the world’s first in-house bidder™ custom-built for mobile advertisers. Today, one year later, we are proud
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