First Price Auction- A Buyer’s Perspective - Kayzen Blog
Product & Technology
Puneet Gupta
First Price Auction – A Buyer’s Perspective

The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and

About Kayzen
Michal Lasman
Using Ads For The Better Good During COVID19

COVID19 outburst started a global pandemic causing countries to close borders, businesses to either close or go on an accelerating digital transformation process to stay

Product & Technology
Video Ad exchanges’ SDK: UI and behavior

As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting

Mobile Industry
Tim Koschella
11 Years Evolution in Mobile Advertising

The beginnings (2008) Mobile advertising didn’t really get started until the first smartphones hit the market in 2008. Eyeballs staring at mobile screens meant new