About Kayzen
A Change for the Better
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
December 28, 2020
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Stay ahead with insights, tips, and the latest trends in programmatic advertising.
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Product & Technology
Art of Deployment Optimization
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the SLA commitments.
November 28, 2020
Mobile Industry
The Contextual Future of Targeting Apple Devices
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
October 20, 2020
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
September 11, 2020
Product & Technology
How We Automated ETL Workflows with Apache Airflow to Receive Faster Results
ETL pipelines are one of the most commonly used day-to-day process workflows in a majority of IT companies today.
August 31, 2020
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
June 18, 2020
Product & Technology
Large Scale Low Latency System Design: A Journey Towards & Beyond Million QPS
We had some good learning from others and from our past experience that helped us to make good decisions.
June 4, 2020
Case Studies
Using Hyperlocal Targeting In Campaigns With Pink Triangle Press
Pink Triangle Press grew its spend by 7X and maintained a healthy performance in terms of registration and GuySpy+ subscription rate since they started using Kayzen.
May 12, 2020
About Kayzen
Using Ads For The Better Good During COVID19
We did a brainstorming in the team on how we can contribute by using our platform and fighting the virus from expanding in developing countries.
April 28, 2020
About Kayzen
7 Top Tips That Will Assist You Staying Productive While Working From Home
In today’s competitive world, teamwork is not a buzzword. It is a necessity. I am glad that in Kayzen, we have such a great team that supports each other in this uneasy situation.
April 2, 2020
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