Product & Technology
SKADNetwork – Inventory Readiness
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
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Stay ahead with insights, tips, and the latest trends in programmatic advertising.
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Mobile Industry
Bridging the Data Gap in Creative A/B Testing
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
Case Studies
Customlytics grows UA campaigns on Kayzen as they outperform largest global DSP
The CPI and CPA achieved through Kayzen are now about 50% lower than what Customlytics used to achieve on the legacy DSP, while spending a USD four-digit daily ad budget.
Case Studies
PLAYSTUDIOS saw a 42% MoM increase in IAP by in-housing its RTB re-engagement
One of the largest gains PLAYSTUDIOS saw in performance was the increase in the number of returning users MoM while reaching ROAS within an average of only 120 days.
About Kayzen
A Change for the Better
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
Product & Technology
Art of Deployment Optimization
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the SLA commitments.
Mobile Industry
The Contextual Future of Targeting Apple Devices
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
Product & Technology
How We Automated ETL Workflows with Apache Airflow to Receive Faster Results
ETL pipelines are one of the most commonly used day-to-day process workflows in a majority of IT companies today.
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
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