Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Product & Technology
Large Scale Low Latency System Design: A Journey Towards & Beyond Million QPS
We had some good learning from others and from our past experience that helped us to make good decisions.
Product & Technology
Video Ad exchanges’ SDK: UI and behavior
As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting
Product & Technology
Beyond Stigma – 5 Myths About Mobile RTB Debunked (Video)
The ecosystem and technology just wasn’t there yet. A couple of years have passed and the mobile RTB ecosystem and mobile advertising evolved. A lot.
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