Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Discover what it takes to build AI agents for structured data at scale in programmatic advertising. Kayzen’s Tomás Yacachury shares key lessons from developing kAI, an AI built to navigate in-app supply, CPM benchmarks, and real-time inventory signals.
Meet kAI—Kayzen’s GenAI assistant for programmatic media planning. Get instant, conversational insights into in-app supply, pricing, and reach across 20+ signals. No more waiting for reports.
Dive into the evolution of Machine Learning within programmatic advertising and navigate the challenges that DSPs encounter today to harness ML and overcome these obstacles.
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
The title is a reference to a Mel Gibson’s movie about torture and the comparison is that being a JavaScript developer does feel like torture sometimes.
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the SLA commitments.
ETL pipelines are one of the most commonly used day-to-day process workflows in a majority of IT companies today.
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
A mobile-first DSP built to
democratize programmatic advertising.
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