Product & Technology
Introducing Smart App Categories
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
March 28, 2022
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The Passion of the JavaScript Developer
In this video we’re going to talk about tortures, endurance and perseverance Transcript: Hey, hey, welcome to my talk, “The Passion of the JavaScript
September 17, 2021
Product & Technology
SKADNetwork – Inventory Readiness
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
August 27, 2021
Product & Technology
Art of Deployment Optimization
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
November 28, 2020
Product & Technology
How We Automated ETL Workflows with Apache Airflow to Receive Faster Results
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
August 31, 2020
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
June 18, 2020
Product & Technology
Large Scale Low Latency System Design: A Journey Towards & Beyond Million QPS
I have recently worked on designing a large scale low latency system that can handle a million & more requests per second with 99 percentile latency
June 4, 2020
Product & Technology
Video Ad exchanges’ SDK: UI and behavior
As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting
February 3, 2020
Product & Technology
Beyond Stigma – 5 Myths About Mobile RTB Debunked (Video)
2014 and 2015 were the “hype years” of Mobile RTB. It was believed to be the “hot new thing” and the future of mobile
April 4, 2019
