The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
In this video we’re going to talk about tortures, endurance and perseverance Transcript: Hey, hey, welcome to my talk, “The Passion of the JavaScript
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
I have recently worked on designing a large scale low latency system that can handle a million & more requests per second with 99 percentile latency
As in-app user acquisition managers, our time is mostly spent on planning strategies, setting up and monitoring campaigns, testing creatives and analyzing data. But sitting
