Mobile Industry
AI-Powered Insights to Optimise Bid Delivery and Unlock More Scale
Discover how Bid Diagnostics, part of kAI Companion, helps you instantly identify why bids drop and understand how to scale your programmatic campaigns.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Mobile Industry
Campaign Planning Should Never Be Driven by Assumptions
Inside kAI Explorer: the AI powered by billions of bid requests that reveals global in-app inventory trends, pricing benchmarks, and supply dynamics—through the lens of Kayzen’s Supply & Partnerships Lead, Tomás Yacachury.
Mobile Industry
Lessons from building AI agents on structured data in programmatic advertising
Discover what it takes to build AI agents for structured data at scale in programmatic advertising. Kayzen’s Tomás Yacachury shares key lessons from developing kAI, an AI built to navigate in-app supply, CPM benchmarks, and real-time inventory signals.
Product & Technology
From Reports to Real-Time: Introducing kAI, Your GenAI Assistant for In-App Media Planning
Meet kAI—Kayzen’s GenAI assistant for programmatic media planning. Get instant, conversational insights into in-app supply, pricing, and reach across 20+ signals. No more waiting for reports.
Product & Technology
The Evolution of Real-Time Bidding Programmatic Advertising: Challenges and Transformations
Dive into the evolution of Machine Learning within programmatic advertising and navigate the challenges that DSPs encounter today to harness ML and overcome these obstacles.
Product & Technology
Why Programmatic and Custom Product Pages are a match
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
Product & Technology
Introducing Smart App Categories
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
Product & Technology
The Passion of the JavaScript Developer
The title is a reference to a Mel Gibson’s movie about torture and the comparison is that being a JavaScript developer does feel like torture sometimes.
Product & Technology
SKADNetwork – Inventory Readiness
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
Product & Technology
Art of Deployment Optimization
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the SLA commitments.
Subscribe to the Kayzen Newsletter
Your Privacy. Protecting your privacy is very important to us. Please review our Privacy Policy in order to better understand our commitment to maintaining your privacy, as well as our use and disclosure of your information.
