Discover how incrementality redefines digital marketing measurement, focusing on ad impact over clicks, and its role in optimizing DSP advertising strategies.
In this bonus episode, we’re focusing on Chartboost, examining its creative rendering and performance benchmarks. Now, let’s dive into Chartboost Exchange!
Dive into the evolution of Machine Learning within programmatic advertising and navigate the challenges that DSPs encounter today to harness ML and overcome these obstacles.
In this fourth installment, our focus shifts to the Digital Turbine Exchange (DT Exchange), as we examine its approach to rendering creative experience and its performance benchmarks.
In this third episode, we’ll take a closer look at the “AppLovin” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.
In this second episode, we’ll take a closer look at the “Vungle” exchange and reveal the powerful impact of SDK rendering capabilities on creative experiences and performance metrics.
Embark on a captivating adventure as we unravel the mysteries of SDKs, delving into their influence on the creative process. Join us now for an enlightening exploration. Let the investigation begin!
The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.
One year after the release of Custom Product Pages, we present a summary of different ways marketers have been using CPPs and show you why programmatic and CPPs are a great symbiosis.
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
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The latest in programmatic R&D – no spam, obviously.
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