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This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.

This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.

A Look Back at 2021 and Mobile Insights for 2022 from the Kayzen Team In 2021, the mobile marketing industry has been dominated by conversations

Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers

Apple has a long history of disrupting existing business models. From the introduction of iTunes to the creation of the smartphone, the tech giant is

Advertising is used as means to an end, as said by David Ogilvy, one of the creative masterminds in advertising history: “When I write an

In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better