Mobile Industry
How to Create a SKAN-Friendly Business Model
IDFA isn’t the be-all and end-all of mobile marketing optimization. I repeat, mobile marketers can still optimize their ad spend without IDFA.
October 28, 2021
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Mobile Industry
Can You Reach Absolute Incrementality with Your Paid Marketing?
Incrementality in advertising refers to generating sales results that would not have happened if it was not for the advertising activities.
August 31, 2021
Mobile Industry
Bridging the Data Gap in Creative A/B Testing
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
March 22, 2021
Mobile Industry
The Contextual Future of Targeting Apple Devices
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
October 20, 2020
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
September 11, 2020
Mobile Industry
11 Years Evolution in Mobile Advertising
It wasn’t until around 2012, that performance-based mobile advertising really took off and turned the market into hyper growth.
March 26, 2019
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