Mobile Industry
Why you’re paying too much for Retargeting but don’t have to
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Menu
Mobile Industry
Supply Chain Optimization for Programmatic Advertising: Leveraging Transparency with SPO
The key is to optimize everything. Digital marketers around the world are rallying around that message – and that increasingly includes SPO.
Mobile Industry
How to Create a SKAN-Friendly Business Model
IDFA isn’t the be-all and end-all of mobile marketing optimization. I repeat, mobile marketers can still optimize their ad spend without IDFA.
Mobile Industry
Can You Reach Absolute Incrementality with Your Paid Marketing?
Incrementality in advertising refers to generating sales results that would not have happened if it was not for the advertising activities.
Mobile Industry
Bridging the Data Gap in Creative A/B Testing
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
Mobile Industry
The Contextual Future of Targeting Apple Devices
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
Mobile Industry
11 Years Evolution in Mobile Advertising
It wasn’t until around 2012, that performance-based mobile advertising really took off and turned the market into hyper growth.
Subscribe to the Kayzen Newsletter
Your Privacy. Protecting your privacy is very important to us. Please review our Privacy Policy in order to better understand our commitment to maintaining your privacy, as well as our use and disclosure of your information.
