This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
A Look Back at 2021 and Mobile Insights for 2022 from the Kayzen Team In 2021, the mobile marketing industry has been dominated by conversations
Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers
Apple has a long history of disrupting existing business models. From the introduction of iTunes to the creation of the smartphone, the tech giant is
Advertising is used as means to an end, as said by David Ogilvy, one of the creative masterminds in advertising history: “When I write an
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s
Pink Triangle Press is Canada’s leading gay and lesbian media organization. Our partnership started a year ago in February 2019 with user acquisition campaigns for
COVID19 outburst started a global pandemic causing countries to close borders, businesses to either close or go on an accelerating digital transformation process to stay
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