Achieve your performance user
acquisition goals on mobile RTB

Track all the necessary metrics like in-app events, retention rate, ROAS in your Kayzen dashboard and optimize campaigns accordingly.

Powerful CPI/CPA Algorithms

Use our proprietary bidding models that optimize for your individual conversion funnel goals.

Bring your own algorithm

Deploy your own bidding algorithm for your specific use cases.

Take control over your mobile user acquisition with full data transparency

Act and iterate faster and in a more agile manner. Keep valuable learnings and data in-house instead of sharing externally.

Use bid-level insights

for smarter bidding with bid floor, session depth, loss notifications data, and other tools to understand the bidding behavior of your campaigns.

Get the most out of your first-party data

to gain audience and placement insights, find behavioral patterns of the users to define the strategy for audience extension and placement-level targeting.

Leverage Kayzen’s access to >100bn daily bid requests

to find new inventory pools and acquire users that are more likely to convert.

Master creative optimization

on creatives performance with our in-ad events collection feature.

We help you get started and succeed with your programmatic in-housing journey

1 2 3 4 Self-managed campaignswith excellent support You are now in the driver seatSupport by dedicated Success ManagerOngoing coachings for up to 3 months Scaling: Co-Managed Campaigns Dedicated Success Manager co-manages campaigns with you Active coaching of your team Weekly campaign reviews First campaigns running Inventory explorationInitial algorithm testingBasic creative testing Assisted Technical Setup MMP & Data IntegrationAudience, creative, campaign SetupLeverage existing learnings Start trial phase No long-term commitmentNo setup fees No QPS limit
1 2 3 4 5 1 2 3 Self-managed campaignswith excellent support You are now in the driver seatSupport by dedicated success managerOngoing coachings for up to 3 months Assisted technical setup MMP & Data IntegrationAudience, creative, campaign SetupLeverage existing learnings Scaling: Co-managed campaigns Dedicated success manager co- manages campaigns with you Active coaching of your team Weekly campaign reviews First campaigns running Inventory explorationInitial algorithm testingBasic creative testing Trial phase No long term commitmentNo setup fees No QPS limit
Tobias Börner, CMO
"We were looking for a SaaS solution to in-house our programmatic buying to gain back control and fight ad fraud coming mainly from networks, but couldn't find one that was tailored to the needs of a large app developer like us. Kayzen's product and the specialist support from their team allowed us to get the degree of performance, transparency and control we were looking for in our programmatic UA and Retargeting activities."

In-house your programmatic user acquisition and take control!

Get Started

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