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Mobile Industry

To click or not to click, that is no longer the question

The click-through arms race shows no sign of stopping anytime soon. Learn how to interpret ad experiences to navigate the intent-free CTR new industry standard.

April 4, 2023

Supply chain optimization for programmatic advertising

Mobile Industry

Supply Chain Optimization for Programmatic Advertising: Leveraging Transparency with SPO

Optimize everything. That is the rallying cry of digital marketers everywhere — and increasingly that includes supply path optimization (SPO). Simply put, SPO allows marketers

November 29, 2021