- $10K
- $50K
- $200K
- $500K
- $1M
Truly transparent pricing.
No hidden fees. No hidden margins.
Starter Plan
$1,000 monthly fee
$10,000 included monthly spend
Overage fee $120 per $1000 spend
2.5% billing fee
with a monthly contract
Starter Plan includes:
- Retargeting & Re-engagement
- Creative testing
- Chat support
- Creatives: Video, Image, Native
- Analytics: Customizable dashboard & reporting (incl. API) and Log level data access
- Audiences: Advanced Audience Ingestion, Creation and Segmentation
- User-acquisition
- Advanced inventory discovery
- HTML (incl. Playables, DCO, Rich Media)
Pro Plan
$4,500 monthly fee
$50,000 included monthly spend
Overage $1,000 fee per $10,000 spend
2.5% billing fee
with a quarterly contract*
Everything in the Starter Plan, plus:
- Ongoing Training Sessions
- Dedicated Video Call & Email Support
- Creatives: HTML (incl. Playables, DCO, Rich Media)
- Algorithms: CPI, CPA goals, Bid Shading, Creative Rotation
- Audiences: Curated 3rd party audiences
- User-acquisition
- Advanced Inventory Discovery
- BYOA - Bring your own algorithm
- ROAS goals
- BYOS - Bring your own supply
Enterprise Plan
$15,000 monthly fee
$200,000 included monthly spend Overage $750 fee per $10,000 spend
0-2.5% billing fee
with an annual contact**
Everything in the Pro Plan, plus:
- BYOA - Bring your own algorithm
- BYOS - Bring your own supply
- ROAS goals (coming soon)
- Advanced user roles & rights management
- White-label and advanced configurations
- QBR meetup and additional free counseling
For media spend that exceeds $4 million dollars annually, please contact us about Custom Plans.
*Starter, Pro, and Enterprise Plan fees are prepaid monthly, quarterly, and annually respectively. Billing Fees, Media Spend, and Overage Fees are paid monthly at the end of each month.
**Enterprise Plan Billing Fees are 2.5% unless direct billing with an exchange is enabled. If so, then the Billing Fee is 0%.
Save on middleman fees and invest more in working media
Compare Kayzen to Other Options
WHAT’S YOUR MONTHLY PROGRAMMATIC SPEND?
Kayzen
Working media ⓘ
$180,375
Service Fees
$19,625
Legacy Self-Serve DSP*
Managed DSP**
Legacy Self-Serve DSP*
Working media ⓘ
$160,000
Service Fees
$40,000
Managed DSP**
Working media ⓘ
$120,000
Margin
$80,000
With Kayzen you get…
12,73% more working media for the same budget
50,31% more working media for the same budget
50,94% less in middleman fees
75,47% less in middleman fees
ⓘ Working media is the portion of your media budget actually paid to publishers without ad tech margins.
Ad platforms typically don’t have transparent margins and can take between 30-70% of the budget in ad tech fees.
*Legacy Self-Serve DSPs examples: The Trade Desk, MediaMath, Appreciate
**Managed DSPs examples: Liftoff, Moloco, Adikteev
All pricing plans cover the programmatic essentials,
with room to grow.
Transparency
and control
Flexible contracts to
meet your needs
Dedicated
online support
We Work for You
All Kayzen plans include:
Versatile Use Cases
Everything you need to master retargeting and reengagement, user acquisition, creative testing, and awareness building.
Algorithm Optimization
Get granular insights with CPM (bid shading) and CPC optimization. Business and enterprise plans can set CPA goals and bring their own algorithms.
Creative Format Testing
Understand what works with video and image testing for all plans and native HTML (incl. playables, native, DCO, rich media) testing for business and enterprise plans.
Audiences
Benefit from advanced audience ingestion, creation and segmentation. Business and enterprise plans can integrate curated 3rd party audiences.
Tracking & Attribution
Configure click and view-through attribution with your MMP, and see a transparent breakdown of both. Analyze assisted installs and in-app events through our self-attribution model.
Targeting
Benefit from whitelisting & blacklisting by audiences, IP address, app bundles, device & connection type, OS, Carrier, dayparting + many more dimensions.
Data Integrations
All plans include data integrations via your MMP or CDP. Attributed and non-attributed events can also be ingested via those integrationsI. Business and enterprise plans leverage DMP integration (3rd party data), in-ad events tracking (e.g., playable interaction), and DCO product data (dynamic creative optimization).
Supply Access
Leverage Kayzen’s global inventory access through data centers in APAC, EMEA, and the US. No QPS limitation on more than 30 Exchanges and Direct Publishers (+PMPs). Business and enterprise plans can bring their own supply.
Data Analytics
Build customizable dashboards and reports (including via API), and access log-level data. See impression estimates in the UI based on inventory and audience targeting.
More than just a platform
More than just a platform
We’re on a mission to empower savvy marketers like you to understand and optimize your media spending, and we do this while charging less than legacy or managed service DSPs.
Our customer care team is here to onboard you, share best practices, and give you the tools to successfully bring mobile programmatic in-house.
You also get detailed help documentation, regularly released resources, and training to venture into the future of mobile advertising with confidence.
- API & User Interface documentation
- Initial training sessions
- Chat support
*Dedicated video calls and email support as well as ongoing training sessions for business and enterprise clients.
FAQ
Kayzen’s SaaS fees consist of 3 types of fees: Platform Fee, Overage Fee, and Billing Fee. The platform fee is payable each billing period (monthly, quarterly, or annually) regardless of usage. Kayzen’s SaaS plans each include a certain volume of monthly media spend. If the advertiser exceeds the included amount in a given month, Kayzen charges an overage fee. The overage fee is changed in increments as media spend increases. For example, with the Starter Plan, an advertiser will be charged $120 as soon as its media spend exceeds $10,000. They will not be charged anymore overage fees so long as media spend remains below $11,000, but another $120 will be charged as soon as it exceeds this amount. Finally a billing fee of 2.5% is also applied to the media spend to cover Kayzen’s cost acting as a financial intermediary with exchanges. If an advertiser has direct billing with an exchange, this fee is waived.
Kayzen’s payment terms are Net 15.
Kayzen extends a credit line for the level of media spend included in your plan. We ask for a small security deposit upfront to cover this. We then invoice you at the end of each month for your media spend, unless you have direct billing with an exchange. In this case, you will be billed by the exchange directly.
Kayzen’s SaaS pricing has no impact on campaign bid prices. It is charged separately from media spend in the platform, meaning that the bids and optimization goals you implement in the UI are the actual bids (or optimized bids) sent in response to bid requests. There are no hidden margins in the UI that result in actual bids being less than displayed in the UI.
WE’RE HERE TO HELP
Customer Support
API & User Interface documentation, an initial training session, and chat support. Business and enterprise levels get dedicated video calls and email support as well as ongoing training sessions with our customer success team.
- Phone & email support
- Video calls
- Chat support
WE’RE HERE TO HELP
Customer Support
API & User Interface documentation, an initial training session, and chat support. Business and enterprise levels get dedicated video calls and email support as well as ongoing training sessions with our customer success team.
- Phone & email support
- Video calls
- Chat support
