Case Studies
Maniko Nails accelerated their growth with Kayzen’s Video+ ad solutions
Discover how Maniko Nails boosted conversions with Kayzen’s Video+ ads, achieving top ROAS for new customer acquisition.
December 15, 2023
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Stay ahead with insights, tips, and the latest trends in programmatic advertising.
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About Kayzen
A Change for the Better
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
December 28, 2020
Mobile Industry
The Contextual Future of Targeting Apple Devices
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
October 20, 2020
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
September 11, 2020
About Kayzen
Programmatic In-Housing: Onwards and Upwards with our $ 4M+ funding round!
In January 2019, we announced the official launch of Kayzen, the world’s first in-house bidder™ custom-built for mobile advertisers. Today, one year later, we are proud
January 17, 2020
Mobile Industry
11 Years Evolution in Mobile Advertising
It wasn’t until around 2012, that performance-based mobile advertising really took off and turned the market into hyper growth.
March 26, 2019
About Kayzen
We are Kayzen, we live kaizen
Today is one of those days that I will remember for the rest of my life. When you start something new, it usually all
January 15, 2019
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