Case Studies
Maniko Nails accelerated their growth with Kayzen’s Video+ ad solutions
Discover how Maniko Nails boosted conversions with Kayzen’s Video+ ads, achieving top ROAS for new customer acquisition.
December 15, 2023
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About Kayzen
A Change for the Better
Dear friends, partners and customers, This years’ holiday season is a memorable one, a ‘never-has-it-been-like-this-before’ and a ‘never-will-it-be-like-this-again’ holiday season, as we all realize what
December 28, 2020
Mobile Industry
The Contextual Future of Targeting Apple Devices
In recent years, ad networks and managed DSPs have become more and more sophisticated using user-level identifiers and data to optimize ads to achieve better
October 20, 2020
Mobile Industry
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s
September 11, 2020
About Kayzen
Programmatic In-Housing: Onwards and Upwards with our $ 4M+ funding round!
In January 2019, we announced the official launch of Kayzen, the world’s first in-house bidder™ custom-built for mobile advertisers. Today, one year later, we are proud
January 17, 2020
Mobile Industry
11 Years Evolution in Mobile Advertising
The beginnings (2008) Mobile advertising didn’t really get started until the first smartphones hit the market in 2008. Eyeballs staring at mobile screens meant new
March 26, 2019
About Kayzen
We are Kayzen, we live kaizen
Today is one of those days that I will remember for the rest of my life. When you start something new, it usually all
January 15, 2019
