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Discover how Maniko Nails boosted conversions with Kayzen’s Video+ ads, achieving top ROAS for new customer acquisition.
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Discover how Maniko Nails boosted conversions with Kayzen’s Video+ ads, achieving top ROAS for new customer acquisition.
“Change for the Better” as a title for this post was inspired by the idea that things can only get better from here.
With IDFA a thing of the past, marketers have to rethink their targeting strategies. That will primarily mean an increased emphasis on contextual algorithms.
Mobile advertising focused much on cost metrics or revenue metrics. Marketers are beginning to realize that there’s more to ad performance.
In January 2019, we announced the official launch of Kayzen, the world’s first in-house bidder™ custom-built for mobile advertisers. Today, one year later, we are proud
It wasn’t until around 2012, that performance-based mobile advertising really took off and turned the market into hyper growth.
Today is one of those days that I will remember for the rest of my life. When you start something new, it usually all
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