

Introducing Smart App Categories
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
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