Product & Technology
Introducing Smart App Categories
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
Don’t miss a beat
The latest in programmatic R&D – no spam, obviously.