Blog

Stay ahead with insights, tips, and the latest trends in programmatic advertising.

Introducing Smart App Categories
Product & Technology
Puneet Gupta
Introducing Smart App Categories

With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.

SKADNetwork Inventory Readiness
Product & Technology
Puneet Gupta
SKADNetwork – Inventory Readiness

Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.

Bridging the Data Gap in Creative A/B Testing
Mobile Industry
Puneet Gupta
Bridging the Data Gap in Creative A/B Testing

With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.

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