Product & Technology
Introducing Smart App Categories
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
March 28, 2022
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Product & Technology
SKADNetwork – Inventory Readiness
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
August 27, 2021
Mobile Industry
Bridging the Data Gap in Creative A/B Testing
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
March 22, 2021
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
June 18, 2020
