

Introducing Smart App Categories
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auctions. Some exchanges like AdColony, Google AdX, Samsung and
The first mobile
in-house app bidder
Don’t miss a beat
The latest in programmatic R&D – no spam, obviously.
Our 2022 Mobile Programmatic Inventory Index is Out Now.