Product & Technology
Introducing Smart App Categories
With Smart App Categories, marketers will now be able to do granular targeting based on an App’s Category, Genre and Sub-genre.
Blog
Stay ahead with insights, tips, and the latest trends in programmatic advertising.
Product & Technology
SKADNetwork – Inventory Readiness
Want to understand how the inventory ecosystem looks when it comes to being ATT and SKAN ready? Here you‘ll find rolling updates on SKAdnetwork readiness.
Mobile Industry
Bridging the Data Gap in Creative A/B Testing
With ATT rolling out and the loss of IDFAs, creatives will continue to be one of the key elements driving performance. Learn how A/B testing can help you reach better results.
Product & Technology
First Price Auction – A Buyer’s Perspective
The mobile app programmatic ecosystem is slowly but surely transitioning from second price to first price auction mechanism.
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