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Stay ahead with insights, tips, and the latest trends in programmatic advertising.

Incrementality The future of optimization paradigms

Mobile Industry

Incrementality: The future of optimization paradigms?

Discover how incrementality redefines digital marketing measurement, focusing on ad impact over clicks, and its role in optimizing DSP advertising strategies.

February 14, 2024

Mobile Industry

Can You Reach Absolute Incrementality with Your Paid Marketing?

Incrementality in advertising refers to generating sales results that would not have happened if it was not for the advertising activities.

August 31, 2021

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