Your week just started, and you’re reviewing campaign performance.
Some campaigns are scaling as expected, others are more constrained. Bids are lower than usual, scale is slightly behind, and you want to understand where the opportunity sits.
You’ve been here before…
You check budgets, review filter reasons, and look into recent changes across targeting and inventory. You get closer to an answer, but it takes time, and it’s still not clear how much improvement it would actually unlock.
This is the real challenge in programmatic: not identifying that something changed, but understanding what is limiting scale and where to act first.
A Faster Way to Diagnose and Optimise Bid Drops
With the release of Bid Diagnostics, part of kAI Companion within the broader kAI Suite, we’re introducing an AI-native way to instantly understand why bids dropped without sifting through multiple data sources manually.
Instead of stitching together multiple data points, you can ask directly in the platform:
“What were the top reasons bids dropped yesterday for campaign X?” and receive an instant and clear explanation.
Bid Diagnostics analyses your campaign data and returns a clear and structured explanation of what’s happening, including the impact of each factor and recommended actions. Each insight is prioritised by impact and paired with actionable next steps, giving you a clear view of potential uplift and where to act first.
From Knowing What Happened to Knowing What to Optimise
Understanding that bids dropped is only part of the job. What matters is knowing which factors are limiting scale and where to act first.
Bid Diagnostics addresses this directly by analysing filter reasons and quantifying their impact on bid volume. For each constraint, such as budget caps, floor prices, or targeting, it estimates how many additional bids could be placed if that constraint is resolved.
With Bid Diagnostics, you can:
- See which filter reasons are limiting bidding
- Quantify the recoverable bid volume per constraint
- Prioritise optimisations based on expected impact
This allows you to move from reviewing performance to taking action on the changes that will unlock the most scale.
Bids Placed Potential
To understand optimisation opportunities more directly, you can ask:
“Identify the bid increase potential for the campaign @IOS_Video_App based on yesterday’s data.”
This generates a structured view highlighting where bids dropped can be recovered and which constraints have the highest impact:
For example, a single constraint, such as a low max bid, can account for a significant share of missed bidding opportunities.
Instead of working with assumptions like “this might be the issue”, you can clearly see what each constraint is worth and act accordingly.
Understand Bid Drop Drivers Across Time and Supply
With Bid Diagnostics, there is no need to manually aggregate data to track how bid drops fluctuate over time and across different supply sources.
The tool enables you to swiftly identify the exact timing and list of constraints. Whether the problems stem from specific exchanges or certain time intervals, the root causes become immediately apparent.
Beyond simply noticing performance shifts, you gain a comprehensive understanding of the specific context, where, when, and why changes happened, and their direct effect on campaign scale.
Analyse Bid Drop Drivers and Optimise Campaigns at Scale
Bid Diagnostics is designed to support campaign analysis not only at the individual level, but also across multiple campaigns.
Instead of reviewing campaign delivery one campaign at a time, you can analyse multiple campaigns simultaneously to identify shared constraints and optimisation opportunities.
Reduce Time to Action with Bid Diagnostics
Bid Diagnostics is built to reduce the time between identifying changes in pre-bid auction behaviour and acting on them. By replacing manual investigation with immediate, structured insights, it enables faster decision-making within pre-bid optimisation.
Bid Diagnostics is available to Kayzen customers as part of kAI Companion and can be accessed directly on the platform. If you’re a current customer, connect with your CSM to get started. Or meet with our team to request a demo and start working with us.
