From Reports to Real-Time: Introducing kAI, Your GenAI Assistant for In-App Media Planning

Tomás Yacachury


What if you could get programmatic insights in seconds instead of waiting months?

Static reports have their place, but they also have their limits.

Since 2021, our Programmatic Inventory Index has provided valuable insights into in-app supply patterns like tracking ad formats, pricing, reach, and distribution across global markets. Over four years, it’s become a trusted resource for marketers and buyers looking to understand the programmatic landscape.

But here’s the thing: the programmatic landscape doesn’t pause for annual reports.

Say hello to kAI: Your 24/7 Programmatic GenAI Assistant

What if instead of waiting for the next report, you could just… ask?

Meet kAI—our GenAI assistant that transforms how you explore programmatic in-app supply. No more static snapshots. No more waiting. Just real-time answers to the questions that matter most to your campaigns.

Think of it as having a data scientist who never sleeps, with instant access to:

  • 280,000+ apps across the ecosystem
  • 1.9B+ unique users worth of behavioral data
  • 180+ countries of market intelligence

What Makes kAI Different


Speed over spreadsheets: Instead of digging through dashboards or wrestling with data exports, you get conversational answers in seconds.

Context over charts: kAI doesn’t just return numbers,it understands what you’re trying to achieve and responds accordingly.

Granularity at scale: Powered by programmatic data across 20+ dimensions, kAI lets you explore in-app supply deeply across countries, ad formats, OS, time of day, and much more.

Real Questions, Real Answers

Take a look at what marketers are asking kAI!

Use Case #1 Market Expansion
You’re planning to test Indonesia as a new UA market, but need to know if your bid strategy will hold up.
  • You: What percentage of rewarded iOS inventory in Indonesia is available under $8 CPM?
  • kAI: Surfaces the share of available inventory under a given price point, filtered by country, platform, and format.
Use Case #2 Media Planning
Your client wants visibility on which apps dominate iOS banner supply in Germany before locking the media plan.
  • You: Show me the top 5 apps with banner traffic on iOS in Germany.
  • kAI: Lists the top apps by banner traffic volume, highlighting those with the highest number of unique users.
Use Case #3 Campaign Timing Optimization
You’re running a weekend burst campaign in Brazil, when should you schedule delivery for best reach?
  • You: I’m running an ad campaign in Brazil, for Android, over the weekends. Can you let me know the time of the day where I can find the highest number of users based on previous weekend data? Please express the results in BRT?
  • kAI: Shares peak engagement hours from historical weekend data, revealing optimal delivery windows for Android users in Brazil.

Whether you’re validating budget assumptions, exploring new markets, or optimizing existing campaigns—kAI turns complex data into actionable intelligence with just a simple conversation.

The Tech Behind the Magic

kAI runs on a multi-model AI architecture combining the best of OpenAI’s GPT-4o, GPT-4.1 and Anthropic’s Claude Sonnet. This isn’t just about having smart models—it’s about having the right model for each type of query, ensuring accuracy, speed, and reliability at scale.

The result? An assistant that doesn’t just understand programmatic advertising—it thinks like a seasoned media planner.

Ready to Upgrade Your Planning Process?

kAI is live now for all users. Whether you’re mapping out a global campaign or diving deep into a specific market, consider this your new planning superpower.

Because in programmatic, timing is everything. And with kAI, you’re always perfectly timed.

Tomás Yacachury
Strategic Partnerships Lead with extensive experience in all things supply related. After finding the mobile advertising industry Tomás felt at home. Tomás leads the strategic partnerships at Kayzen. His spare time is filled with being the father of two little girls and enjoying his nerdy hobbies.

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