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Mobile Industry
![Tim Koschella](https://kayzen.io/wp-content/uploads/2023/12/avatar_user_16_1702653336-128x128.png)
Incrementality Measurement for Mobile Advertising in the Era of IDFA and iOS14
Until now mobile advertising focused much on cost metrics (CPI, CPM, CPA) or revenue metrics like ROAS. But marketers are beginning to realize that there’s