Discover how incrementality redefines digital marketing measurement, focusing on ad impact over clicks, and its role in optimizing DSP advertising strategies.
App stores were created over a decade ago and the way they classify and categorize apps hasn’t changed much since then. App store categorization lacks
In this video we’re going to talk about tortures, endurance and perseverance Transcript: Hey, hey, welcome to my talk, “The Passion of the JavaScript
This is a live blog that we keep on updating with the latest metrics around ATT and IDFA availability in order to give more clarity
Creatives play a key role in any digital marketing campaign. Whether it’s a branding or a performance campaign, the creatives used have a big impact
When you run a SaaS-based platform service especially if you run a transparent programmatic DSP platform, your highest motivation is to keep up with the
Apache-Airflow is an open-source software created by Airbnb and has been developed for building, monitoring, and managing workflows. Airflow is also being widely adopted by
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The latest in programmatic R&D – no spam, obviously.
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