Mobile Industry
How to take the reins on Retargeting and stop overpaying
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
April 25, 2022
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Mobile Industry
Why you’re paying too much for Retargeting but don’t have to
This article is the first of a 2-part series on app-to-app Retargeting. It addresses WHY Retargeters should reconsider their vendor selection.
March 21, 2022
Mobile Industry
How to Create a SKAN-Friendly Business Model
IDFA isn’t the be-all and end-all of mobile marketing optimization. I repeat, mobile marketers can still optimize their ad spend without IDFA.
October 28, 2021
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