
+53% Loyal Players, -36% Cost: How Tappx improved iGaming User Acquisition Quality with Kayzen
Lottoland partnered with Tappx and Kayzen to move beyond install volume and optimize for long-term player value, targeting the 5th deposit as the true success metric. The result: +275% repeat depositors, -36% cost per repeat depositor, and a +53% lift in install-to-loyal-player conversion.